#154 - Building the UX Team of Tomorrow with Brad Orego of Webflow

Awkward Silences

The craft of UX research is at an all-time high. How research leaders structure, staff, and scale their teams is more important than ever. Erin and Carol are joined by Brad Orego, Head of Research at Webflow, to talk all about the ways we can build better research teams.

Brad shares their three-step process for creating a research practice that's ready to deliver for the business, including the questions you must ask stakeholders. Using examples from Webflow, Brad also talks about tactical considerations such as managing cross-team research requests, the importance of Operations, and how they think AI will help with democratization.

This is must-listen for anyone building a research team, looking for ways to expand their influence or impact, and even early career folks who want a look inside an innovate team.

Highlights

• 03:14 Building Relationships and Networks for Long-Term Success
• 16:18 Monitoring Customer Trends for Strategic Insights
• 22:26 Optimizing Best Practices and Research Insights Activation
• 29:37 Enhancing Efficiency and Reducing Risk Through Automation
• 36:22 Four Key Questions to Guide Your Research
• 40:41 Strategic Evolution and Research Maturity at Webflow

About Brad
Brad (they/them) is a UX Leader, User Researcher, Coach, and Dancer who's been helping companies from early-stage startup to Fortune 500 develop engaging, fulfilling experiences and build top-tier Research & Design practices since 2009. They have helped launch dozens of products, touched hundreds of millions of users, managed budgets ranging from $0 to $10M+, and coached hundreds of Researchers.

Resources

• Building a UX Research Team From Scratch
• Create Lasting UX Impact With Stakeholders
• The Three Facets of High-Impact Research