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Ep 207 | Community As A Marketing Strategy- The Definitive Guide w/ Mark Schaefer, Best Selling Author of Belonging To The Brand
Manage episode 352060621 series 2985796
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There is a great book about the landscape of community for business out there already, and there is a great book out there on how to be a community manager.
But understanding how to run a community works isn't what will drive mass adoption of it for business.
Understanding how to profit from community is what will.
That's why I'm convinced that Mark Shaefer's newest book, Belonging To The Brand- Why Community Is The Last Great Marketing Strategy, is the missing piece of the puzzle we needed!
Mark is a legendary marketing author that put the marketing world on alert (and made a huge difference in my life) with Marketing Rebellion, and has just dedicated the last year of his life to understanding how community fits into marketing and sharing it with you.
We discussed:
- what changed since Marketing Rebellion that got Mark to write a book specifically on community
- how businesses of all types (not just tech and Web3 companies) are leveraging community as their number 1 marketing strategy
- why a community doesn't need to be huge to make a huge impact
- and more!
This was a real "pinch me" moment for me. I met one of my heroes (again), but this time he found the work we're doing at BeTheStage.live remarkable enough to write about us in his book!
Connect with Mark:
On his LinkedIn: https://www.linkedin.com/in/markwschaefer/
On his company: https://businessesgrow.com/
Connect with ME!
Online at:
LinkedIn or Instagram.
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