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From Wall Street to Workflow: Karthik Suresh’s GTM Pivot into the AI Agent Era

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Manage episode 490873681 series 2856084
Content provided by Vijay Damojipurapu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vijay Damojipurapu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of the B2B Go-To-Market Leaders podcast, Vijay sits down with Karthik Suresh—co-founder of Ignition and DoubleLoop.AI—to explore his unconventional journey from high-frequency trading to building one of the fastest-growing platforms in the AI agent space.

Karthik shares how early career lessons in finance shaped his product mindset, why user empathy became his north star, and how doubling down on positioning and messaging turned go-to-market into a product strategy.

You’ll hear how Ignition was born out of a gap in product marketing tools, why the team pivoted to DoubleO when GenAI exploded, and the exact steps they took to validate product-market fit—from leveraging community partnerships to gating product access behind payments.

Other topics covered:

  • How to break into startups without prior experience
  • The secret to founder-market fit and team dynamics
  • Why most AI tools are vaporware (and how to tell the difference)
  • Building brand trust through market education
  • Why “pay if it works” is the next frontier in SaaS pricing

Whether you're navigating an early-stage startup, experimenting with agents, or refining your GTM playbook, this episode delivers tactical insight with startup grit and product clarity.

Connect with Karthik Suresh on LinkedIn:
https://www.linkedin.com/in/karthiksureshlbs/

Connect with Vijay Damojipurapu on LinkedIn:
https://www.linkedin.com/in/vijdam/
Brought to you by: stratyve.com

  continue reading

86 episodes

Artwork
iconShare
 
Manage episode 490873681 series 2856084
Content provided by Vijay Damojipurapu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vijay Damojipurapu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of the B2B Go-To-Market Leaders podcast, Vijay sits down with Karthik Suresh—co-founder of Ignition and DoubleLoop.AI—to explore his unconventional journey from high-frequency trading to building one of the fastest-growing platforms in the AI agent space.

Karthik shares how early career lessons in finance shaped his product mindset, why user empathy became his north star, and how doubling down on positioning and messaging turned go-to-market into a product strategy.

You’ll hear how Ignition was born out of a gap in product marketing tools, why the team pivoted to DoubleO when GenAI exploded, and the exact steps they took to validate product-market fit—from leveraging community partnerships to gating product access behind payments.

Other topics covered:

  • How to break into startups without prior experience
  • The secret to founder-market fit and team dynamics
  • Why most AI tools are vaporware (and how to tell the difference)
  • Building brand trust through market education
  • Why “pay if it works” is the next frontier in SaaS pricing

Whether you're navigating an early-stage startup, experimenting with agents, or refining your GTM playbook, this episode delivers tactical insight with startup grit and product clarity.

Connect with Karthik Suresh on LinkedIn:
https://www.linkedin.com/in/karthiksureshlbs/

Connect with Vijay Damojipurapu on LinkedIn:
https://www.linkedin.com/in/vijdam/
Brought to you by: stratyve.com

  continue reading

86 episodes

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