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S2E4: Digital Marketing from Awareness to Lead Generation Part 2
Manage episode 311645784 series 3161960
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How can B2B businesses take their Information QualifiedLeads to the next level?
In this week's B2B NAV, Oliver Brewood is joined by Digital Account Director, Dimo Stoychiev and Senior Account Manager, Rebecca Spence.
From creating a cost-effective, engaging content journey to maximising retargeting and digital tactics, the trio go further down the sales funnel to explore different approaches to converting warm audiences into ready-to-buy leads.
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