2 - From Data to Dialogue: Transforming B2B Marketing with Personalization and Storytelling with Neumarketingroup's Julie Neumark

B2B Influence

32:12

DaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…

about a year ago 15:08

MP3•Episode home

Julie highlights the importance of understanding the ideal customer profile (ICP) and personas, as well as the effectiveness of channels like LinkedIn and email. She explores the future of B2B marketing, focusing on personalization, storytelling, and content syndication partnerships, providing actionable insights for enhancing marketing strategies.

Learn more about Julie's work HERE.

Connect with Julie on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

19 episodes

2 - From Data to Dialogue: Transforming B2B Marketing with Personalization and Storytelling with Neumarketingroup's Julie Neumark

B2B Influence

published about a year ago

MP3•Episode home

Learn more about Julie's work HERE.

Connect with Julie on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

19 episodes

All episodes

B2B Influence

1
19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work with VisionEdge Marketing's Laura Patterson 28:39

14 hours ago28:39

28:39

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President of VisionEdge Marketing, Laura Patterson. Laura discusses the importance of operationalizing customer-centric growth strategies in B2B organizations, emphasizing measurable customer value, effective performance metrics, and cross-team collaboration. She shares insights on aligning marketing and sales, adapting to evolving buyer journeys, and balancing AI with human expertise. Laura also highlights the pitfalls of random initiatives and stresses the need for intentional, data-driven decision-making. Learn more about Laura's work HERE . Connect with Laura on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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18 - PR Power Play: Transforming Tech Narratives into Sales Success with Red Fan Communications' Kathleen Lucente 22:26

8 days ago22:26

22:26

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Red Fan Communications, Kathleen Lucente. Kathleen shares her expertise on the evolving role of PR in the B2B tech sector, emphasizing its impact on pipeline generation, lead conversion, and sales enablement. She discusses the importance of strategic messaging, brand positioning, and aligning sales and marketing teams. She also explores the integration of AI in PR, effective stakeholder communication during transitions, and the necessity for companies to adapt their strategies to remain competitive in a changing landscape. Learn more about Kathleen's work HERE . Connect with Kathleen on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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17 - Beyond Impressions: How to Convert Marketing Efforts into Real Sales with Hexagon Media's Debra Bowers 25:46

15 days ago25:46

25:46

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Hexagon Media, Debra Bowers. Debra discusses the crucial alignment of marketing and sales for small and mid-sized businesses. Debra emphasizes moving beyond superficial KPIs to focus on smarter targeting, message optimization, and campaign accountability. She highlights the importance of understanding customers and ensuring that marketing efforts effectively drive sales. Debra also shares insights on continuous evaluation, the role of sales in marketing success, and the need for transparency and a holistic approach. Learn more about Debra's work HERE . Connect with Debra on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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16 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketing with SmartBug Media's John Suarez 20:32

22 days ago20:32

20:32

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Director of HubSpot Strategy at SmartBug Media, John Suarez. John discusses the transformative impact of integrated HubSpot architecture and marketing automation on B2B companies. Key topics include the shift in inbound marketing and revenue operations (RevOps), the importance of data-driven strategies, and the evolving marketing landscape influenced by AI. John highlights how consolidating tech stacks and understanding target audiences can drive revenue growth, improve efficiency, and foster collaboration between marketing and sales teams. Learn more about John's work HERE . Connect with John on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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15 - Uniting Forces: How to Turn Your Marketing and Sales into a Revenue Powerhouse with Next Level Revenue's Kyle Mealy 20:28

5 weeks ago20:28

20:28

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Next Level Revenue, Kyle Mealy. Kyle discusses the evolving landscape of marketing and sales for small B2B businesses. Kyle emphasizes the need for a revolutionary approach, integrating marketing and sales to drive revenue growth. He discusses the increasing importance of data, audience planning, and the role of AI in streamlining business processes. Kyle also highlights cost-effective tools and strategies for small businesses, advocating for a unified revenue function and a focus on ROI to ensure sustainable growth in a competitive market. Learn more about Kyle's work HERE . Connect with Kyle on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

1
14 - Building Backlinks on a Budget: Creative Solutions for Small Businesses with SEO Optimizers' Brandon Leibowitz 21:31

5 weeks ago21:31

21:31

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of SEO Optimizers, Brandon Leibowitz. Brandon discusses the importance of budget considerations, remarketing for small businesses, and building backlinks for SEO. Brandon emphasizes the need for continuous optimization and leveraging audience data for effective campaigns. He also explores the role of Google Ads, the impact of AI on SEO, and the significance of an omnichannel marketing approach. Learn more about Brandon's work HERE . Connect with Brandon on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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13 - Social Media, Content, and AI: The Marketing Trifecta for Small Businesses with A Purpose Partnership's Adam Sinkus 20:03

6 weeks ago20:03

20:03

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Managing Partner of A Purpose Partnership, Adam Sinkus. Adam delves into purpose-driven marketing strategies for small businesses. Adam highlights the importance of understanding ideal customers, creating actionable marketing plans, and the critical role of execution. He covers the significance of social media presence, content marketing, and integrating various marketing channels like email and programmatic advertising. Adam predicts a future shift in B2B marketing towards quality content and emphasizes the role of AI in enhancing marketing efficiency. Learn more about Adam's work HERE . Connect with Adam on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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12 - Beyond Vanity Metrics: The Shift to Real Results in B2B Marketing with Reliable Acorn's David Zimmerman 25:52

10 weeks ago25:52

25:52

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Fractional CMO and Digital Marketing Consultant of Reliable Acorn, David Zimmerman. David delves into effective marketing strategies, emphasizing the primacy of a solid strategy over mere reliance on technology. David discusses the challenges of email marketing, the necessity of high-quality content, and the importance of tracking and measuring marketing efforts. He also highlights the role of multi-channel marketing and the use of platforms like LinkedIn for B2B customer acquisition. Learn more about David's work HERE . Connect with David on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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11 - Winning Across Generations: How to Tailor B2B Marketing for Greater Impact with Craft's Angelo Ponzi 22:56

11 weeks ago22:56

22:56

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, Founder, and Fractional CMO of Craft, Angelo Ponzi. Angelo explores effective B2B marketing strategies, emphasizing the importance of understanding customer behavior, leveraging data, and adapting communication for different generations. Angelo highlights the need for thorough research, direct customer engagement, and integrated marketing strategies. The discussion also covers the role of AI in data security and marketing attribution, stressing the necessity for companies to remain agile and customer-focused in a competitive landscape. Learn more about Angelo's work HERE . Connect with Angelo on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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10 - Building Bridges, Not Barriers: The Importance of Relationship-Building in Telemarketing with Costa Rica's Call Center's Richard Blank 25:38

12 weeks ago25:38

25:38

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, CEO, and Bilingual Telemarketing Trainer of Costa Rica's Call Center, Richard Blank. Richard explores the crucial role of call centers in the marketing-to-sales pipeline, emphasizing the importance of human connection and empathy in telemarketing. Richard discusses balancing inbound and outbound calls, the significance of soft skills, and the operational challenges of converting leads. He advocates for quality interactions over quantity, effective follow-up, and maintaining realistic expectations. Richard underscores the enduring value of personal connections in customer service and telemarketing. Learn more about Richard's work HERE . Connect with Richard on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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9 - How Can Data Transform B2B Marketing Strategies for Better ROI? with Fusion92's Dave Nugent 24:21

13 weeks ago24:21

24:21

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP, Data & Analytics of Fusion92, Dave Nugent. Dave explores the crucial role of data in modern B2B marketing. He discusses the integration of B2B and consumer data for deeper insights, the use of identity graphs to target business executives through consumer channels, and the impact of new technologies on campaign strategies. Dave highlights Fusion92's client-centric approach and invites industry collaboration to leverage data creatively for marketing success. Learn more about Dave's work HERE . Connect with Dave on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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8 - Building Relationships: The Key to Successful B2B Marketing Campaigns with Change3's Kneko Burney Miller 20:30

14 weeks ago20:30

20:30

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Chief Innovator of Change3, Kneko Burney Miller. Kneko explores the evolving landscape of B2B marketing in the high-tech and telecom sectors. Kneko emphasizes the importance of quality leads over volume, effective measurement of campaign success, and the challenges posed by digital platforms and programmatic advertising. She also discusses the future trend of "ultra personalization" and the role of AI tools in enhancing marketing efforts, advocating for a strategic, data-driven approach to audience engagement. Learn more about Kneko's work HERE . Connect with Kneko on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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7 - Content is King: Why Investing in Video Can Elevate Your Brand with Vallo Media's Anthony Chiaravallo 20:01

15 weeks ago20:01

20:01

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of Vallo Media, Anthony Chiaravallo. Anthony highlights the importance of an omnichannel approach, audience engagement, and personalized outreach. Anthony emphasizes building a resonant brand and innovative tactics like personalized gift-based outreach. He addresses challenges like bot traffic and the need for continuous optimization in digital advertising. The episode also explores leveraging intent data, custom scripts for ad control, and the potential of video content creation and AI integration in marketing strategies. Learn more about Anthony's work HERE . Connect with Anthony on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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6 - The Analytics Advantage: How to Outsmart Ad Fraudsters with FouAnalytics' Dr. Augustine Fou 26:40

16 weeks ago26:40

26:40

In this episode ofB2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Independent Ad Fraud Researcher of FouAnalytics, Dr. Augustine Fou. Augustine explains the mechanisms of ad fraud, such as bot traffic and fake websites, and its impact on revenue models like CPM, CPC, CPL, and CPA. He emphasizes the importance of advanced analytics and vigilance to detect and prevent fraud. The discussion includes case studies, like Uber's discovery of organic app installs, and highlights the need for robust analytics to ensure effective ad spending. Learn more about Augustine's work HERE . Connect with Augustine on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impact with IPG Mediabrands' Kenton Knoepfler 26:07

17 weeks ago26:07

26:07

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Vice President of Audience Practice of IPG Mediabrands, Kenton Knoepfler. Kenton delves into audience targeting in B2B marketing, emphasizing the integration of first-party and third-party data, and the importance of engagement metrics. Kenton discusses balancing brand awareness with performance marketing, the challenges of implementing new marketing innovations, and the transformative role of AI in audience building and strategy. The episode highlights the evolving marketing landscape, the blending of B2B and B2C strategies, and the significance of brand reputation. Learn more about Kenton's work HERE . Connect with Kenton on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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4 - Direct Mail and Digital: The Dynamic Duo of Modern Marketing with Modern Postcard's Keith Goodman 21:19

18 weeks ago21:19

21:19

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the VP, Corporate Sales and Marketing at Modern Postcard, Keith Goodman. Keith focuses on the evolving role of direct mail in supporting digital channels such as email, programmatic advertising, and social media. Keith highlights the importance of a multi-channel approach, the challenges of attribution, and the need for collaboration among marketing teams. They also explore the impact of hybrid work environments on audience targeting and emphasize understanding customer needs to enhance targeting and conversion rates. Learn more about Keith's work HERE . Connect with Keith on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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3 - Targeting High-Intent Decision-Makers: The Future of Programmatic Marketing with Programmatic B2B's Chris DeMartine 20:55

19 weeks ago20:55

20:55

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Commercial Officer of Programmatic B2B, Chris DeMartine. Chris discusses significant industry shifts, including increased transparency in marketing campaigns and better integration between sales and marketing teams. Chris emphasizes the importance of account-level reporting, allowing clients to see which companies engage with their campaigns. He also explores the challenges and opportunities presented by emerging technologies, data-driven approaches, and the strategic use of contextual AI to enhance audience targeting and campaign efficiency. Learn more about Chris's work HERE . Connect with Chris on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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2 - From Data to Dialogue: Transforming B2B Marketing with Personalization and Storytelling with Neumarketingroup's Julie Neumark 15:08

20 weeks ago15:08

15:08

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of Neumarketingroup, Julie Neumark. Julie discusses key trends and innovations in B2B marketing, emphasizing audience engagement, content marketing, and AI's impact. Julie highlights the importance of understanding the ideal customer profile (ICP) and personas, as well as the effectiveness of channels like LinkedIn and email. She explores the future of B2B marketing, focusing on personalization, storytelling, and content syndication partnerships, providing actionable insights for enhancing marketing strategies. Learn more about Julie's work HERE . Connect with Julie on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

B2B Influence

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1 - Unleashing the Power of Data: The Secret Weapon for B2B Innovators with Paula Chiocchi 11:41

23 weeks ago11:41