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23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms with Law Firm Fractional CMOs' Stuart Foster
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In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Co-Founder and Managing Partner at Law Firm Fractional CMOs, Stuart Foster. Stuart discusses the challenges of measuring marketing ROI, the shift from traditional to digital marketing, and the importance of understanding the customer journey. Stuart emphasizes the need for cohesive strategies, regular audits, and tailored marketing leadership.
Learn more about Stuart's work HERE.
Connect with Stuart on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
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