The 2025 B2B Sales Outlook

B2B Inspired

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What does the future of sales and marketing look like in New Zealand and beyond? Join us for an insightful conversation with Mike Stokes, the visionary founder of Indicator. Mike’s journey from small business ownership to becoming a key player in the sales industry offers a refreshing perspective on the often misunderstood field of sales. Uncover the unique challenges that New Zealanders face in a career path that many stumble into rather than choose. Through Mike's story, we challenge stereotypes and cultural perceptions, shining a light on the diverse skill set required for success in sales.
Sales and marketing alignment is more crucial than ever, and our discussion delves into the shifting dynamics between these two vital functions. Discover how companies are returning to the basics, focusing on accountability and hustle, while navigating the tricky waters of lead generation and business development. Mike shares his observations on the evolving relationship between sales and marketing, particularly within SaaS companies, and the role of collaboration in bridging existing gaps. We also highlight the contrasting confidence levels in Australia versus New Zealand regarding marketing's role in lead generation.
As we venture into the future, we explore the transformative impact of technology, especially AI, on sales and marketing leadership. Yet, amidst these digital advancements, the enduring importance of offline interactions and traditional marketing strategies remains clear. Mike emphasizes deliberate networking and the integration of AI tools, advocating for a harmonious blend of sales and marketing roles to drive business success. Tune in to gain valuable insights and actionable strategies to cultivate growth and success within your own sales teams.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz
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Website: https://www.blueoceanagency.co.nz/podcast/
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Chapters

1. The 2025 B2B Sales Outlook (00:00:00)

2. Sales Trends in New Zealand B2B (00:00:19)

3. Sales and Marketing Alignment Tensions (00:12:02)

4. Sales and Marketing Collaboration and Incentives (00:15:21)

5. Sales Training and Development Strategies (00:24:07)

6. Future Sales Perspectives and Challenges (00:31:54)

7. B2B Marketing Community Growth Strategy (00:42:02)