Artificial Creators Research Report on YouTube Opportunity Gap

B2B Laboratory

The Research That Reveals Where B2B Video Marketing Stands in 2025

B2B video marketing is no longer optional—it’s a strategic priority. Yet most companies still aren't using it to its full potential. At Artificial Creators, we identified a major knowledge gap around how B2B brands are actually using video today—what's working, what's not, and where the biggest opportunities lie. So, we surveyed over 300 B2B marketing leaders across industries to find out.

The result is our B2B Video Research Report 2025, a first-of-its-kind analysis uncovering exactly how B2B companies are leveraging video, where they're falling short, and what strategies are delivering measurable ROI.

Key findings include:

• The YouTube Opportunity Gap—despite being the second-largest search engine, only 15% of B2B companies prioritize YouTube for video distribution.
• A widespread implementation disconnect, with 64% of companies admitting inconsistent video strategies.
• The rising role of video in reducing sales cycles, as companies shift education from sales teams to scalable video assets.
• The ongoing challenge of proving ROI, with clear frameworks for connecting video performance to revenue.

The full report, releasing March 15th, provides actionable insights, platform strategies, and real-world examples of how B2B companies can use video to drive leads, shorten sales cycles, and build lasting authority.

This research doesn't focus on theory. It delivers the data, strategies, and frameworks B2B teams need to finally close the gap between video potential and performance—especially on YouTube.

Reserve your copy of the full report and take the Video Marketing Assessment to see how your strategy compares.

Learn more at Artificial Creators.