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Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Creating Effective Brand Messaging That Drives Revenue
Manage episode 463713356 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We're constantly hearing about the importance of storytelling in B2B, but Kate DiLeo, a brand strategist specializing in brand positioning and messaging, wants marketers to stop telling stories.
Kate joins host Klaudia Tirico on the podcast today to dive into the importance of authenticity and conversation over storytelling, using her proprietary method to teach organizations how to write compelling brand pitches. She's going to take the B2BMX stage in Scottsdale this year to host a workshop that digs deeper into her "brand trifecta" methodology and focuses on the difference between storytelling and conversation in brand messaging.
Don't miss this lively conversation to get a sneak peak into what to expect at B2BMX this year, plus learn:
- Why brand is the path of least resistance to revenue and should involve the CEO, heads of sales, and marketing;
- How to communicate a clear promise to solve a problem and differentiate from competitors;
- How companies like Go Nimbly simplified their messaging from generic to more direct and engaging; and
- The importance of solidifying a brand's tone of voice and personality to make it authentic and consistent.
RELATED LINKS:
- Learn more about Kate DiLeo here.
- Connect with Kate on LinkedIn.
- Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
- Register for B2BMX West and get 15% off by using the code: MXPOD15
- Follow us on LinkedIn and X.
181 episodes
Share
Manage episode 463713356 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We're constantly hearing about the importance of storytelling in B2B, but Kate DiLeo, a brand strategist specializing in brand positioning and messaging, wants marketers to stop telling stories.
Kate joins host Klaudia Tirico on the podcast today to dive into the importance of authenticity and conversation over storytelling, using her proprietary method to teach organizations how to write compelling brand pitches. She's going to take the B2BMX stage in Scottsdale this year to host a workshop that digs deeper into her "brand trifecta" methodology and focuses on the difference between storytelling and conversation in brand messaging.
Don't miss this lively conversation to get a sneak peak into what to expect at B2BMX this year, plus learn:
- Why brand is the path of least resistance to revenue and should involve the CEO, heads of sales, and marketing;
- How to communicate a clear promise to solve a problem and differentiate from competitors;
- How companies like Go Nimbly simplified their messaging from generic to more direct and engaging; and
- The importance of solidifying a brand's tone of voice and personality to make it authentic and consistent.
RELATED LINKS:
- Learn more about Kate DiLeo here.
- Connect with Kate on LinkedIn.
- Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
- Register for B2BMX West and get 15% off by using the code: MXPOD15
- Follow us on LinkedIn and X.
181 episodes
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Similar to B2B Marketing Exchange
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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