LinkedIn Ads & Strategy for B2B with Anthony Blatner

B2B Marketing with Dave Gerhardt

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#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - - Intro to Anthony Blatner
(08:31) - - Focusing on LinkedIn and Future Expansion
(11:56) - - Effective Social Media Advertising and Organic Content
(15:20) - - The Overlooked Importance of Creative Content in Advertising
(17:28) - - Targeting Personas with Top-of-Funnel Ads
(23:48) - - Creating Unique and Targeted Content: Pros and Cons
(25:04) - - Lead Generation Strategies for Small Budgets
(29:17) - - Effective Funnel Strategies for Small Budgets
(32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(37:39) - - Building Long-Term Memory with Consistent Branding in Marketing
(40:00) - - The Power of Narrow Focus for Audience Growth
(43:07) - - Content Planning Based on Sales Cycle Length
(44:56) - - Connecting with Anthony Blatner on LinkedIn

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