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Understanding Through Storytelling: How Impactful Science Communication Can Make the Complex Accessible
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In an age of constant scientific innovation and shifting public trust, how can science communication help bridge the gap between labs and lives? In this episode of Balancing the Future, Micah Schweizer and new co-host Chai Nussbaumer explore the powerful role that storytelling, emotion, and empathy play in making science more relatable and relevant to the public, grant funders and the media.
They’re joined by science communications expert Rachael Vorwerk, whose journey began with a children’s book about the hippocampus and has evolved into shaping multimillion-dollar research campaigns and amplifying the voices of scientists. Together, they examine what makes scientific messaging effective. Whether it's explaining breakthroughs in broadband speed during a global pandemic or using virtual reality to bring abstract concepts to life, this episode explores some of the successes and failures of science communication.
LINKS
- Rachael Vorwerk on LinkedIn
- METTLER TOLEDO Laboratory Solutions Website
- METTLER TOLEDO Laboratory Solutions on LinkedIn
- Balancing The Future Podcast Website
- Micah Schweizer on LinkedIn
- Chai Nussbaumer on LinkedIn
SOURCES
The Role of Black Pastors in Disseminating COVID-19 Vaccination Information to Black Communities in South Carolina – PubMed Central
New campaign to support vaccine roll-out backed by social media companies and British institutions – Gov.uk
Australia 'records fastest internet speed ever' – BBC World News
New research centre to bring the world’s best measuring device out of the lab – RMIT University
Genetically modified foods: safety, risks and public concerns—a review – PubMed Central
Black Mirror: Bandersnatch – IMDB
Seven Up! – IMDB
ABOUT BALANCING THE FUTURE
Join Micah Schweizer and Chai Nussbaumer on Balancing the Future as they dive into the innovations shaping our world. From the potential of hydrogen in powering a greener planet, to the rise of GLP-1s in weight loss, and the frontier of microbiome-based treatments, they explore the science that's transforming our lives.
Each episode features in-depth conversations with scientists, communicators, and thought leaders who are pushing the boundaries of what’s possible. They also explore the impact these breakthroughs will have on a world in desperate need of sustainable solutions today.
ABOUT METTLER TOLEDO LAB SOLUTIONS:
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