))
Optimizing Healthcare Marketing with AI
Manage episode 478377056 series 3648675
Content provided by Mookie Spitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mookie Spitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Bald Ambition welcomes Noriko Yokoi, co-founder of 3Cubed.ai, to discuss how generative AI is actually transforming the advertising landscape — with focus on the highly regulated world of healthcare communications. Noriko shares her journey from two decades in top-tier agencies to launching a startup focused on solving one of the industry's biggest challenges: scaling high-quality, compliant content across digital channels — quickly and cost-effectively. Learn how her team is leveraging agentic AI systems to automate content creation workflows, dramatically reducing timelines while ensuring brand consistency and regulatory compliance. Topics covered include:
- The evolution of omni-channel marketing in healthcare
- How generative AI enables small agencies to compete at scale
- The still-essential role of human oversight in AI-driven content development
- Navigating disruption in an industry slow to adopt the innovation it advocates
The value-proposition and business model of 3Cube.ai are alluring for marketers, strategists, and innovators looking to understand how AI can drive meaningful efficiencies — and open the door to new creative possibilities.
The Guest
Noriko Yokoi is a seasoned leader with over 20 years of experience in advertising, CRM, and adtech agencies. Throughout her carer, she has specialized in launching products across the healthcare and medical device sectors, spanning multiple indications and therapeutic areas. After her time on Madison Avenue, Noriko transitioned to supporting early stage startups, helping them scale and achieve sustainable growth. In 2024, she cofounded 3Cubed.ai. Noriko is a proud member of The Bullpen, where she contributes her expertise to fostering innovation and business development. She is a graduate of VC Lab, and is a pitch judge.
The Startup
At 3Cubed.ai, we help agencies and marketing teams adopt an AI Workforce, reducing executional headcount while accelerating content production. Our AI solutions work 24/7, generating high-quality content in minutes instead of days—freeing human teams to focus on strategy and innovation.
22 episodes
Share
