The Customer Doesn't Care About You

Bald Ambition

In this punchy, provocative solo episode of Bald Ambition, host Mookie Spitz delivers a masterclass in consultative selling by starting with an uncomfortable truth: customers don’t care about you—your product, your company, or your clever branding. They care about themselves. And that insight, Mookie argues, is the key to cutting through noise in today’s hyper-distracted digital marketplace.

Packed with sharp real-world examples, Mookie walks us through why the traditional “peacock” approach to selling—flaunting features, shouting benefits, and listing specs—falls flat. Instead, he urges entrepreneurs, brand strategists, and sales professionals to reframe the entire conversation around the customer’s pain points, motivations, and aspirations.

He draws lessons from the Apple playbook—how Steve Jobs fused hardware, software, and content into a lifestyle platform that customers didn’t even know they needed—and contrasts it with Sony’s failure to unify its vast content and tech empire. He dives into why even a simple car sale needs deep customer understanding, not just a shiny vehicle, and explains why websites full of “we do this, we do that” miss the mark.

Whether you’re selling a startup vision, a SaaS platform, or your own professional services, this episode reveals why asking the right questions—and resisting the urge to talk about yourself—is the real game-changer. You’ll also get a glimpse into upcoming episodes that tackle trust-building, uncovering customer vulnerability, and truly becoming a strategic partner—not just another vendor.

If you’re ready to stop pitching and start partnering, hit play.

Send the host a text! Let him know what you think