Ep 79 - How Much Should You Spend on Marketing

Bank Marketing Show

Regardless of your asset size and marketing bandwidth, budgeting is a challenge. Marketers never have as much as they would like, and those setting the budgets might see it as an expense (hint: it's not! It's an investment!).

In this episode Chris and Dan discuss the crucial strategies for effective bank marketing budgeting. They emphasize the importance of digital marketing, the evolving role of bank marketers, and the significance of holding a portion of the budget for unplanned opportunities.

Key insights are drawn from the American Bankers Association (ABA) article on marketing budget trends, highlighting the shift towards digital spending and the continued relevance of direct mail. The discussion provides practical advice on budget allocation, leveraging agency support, and navigating emerging marketing channels.

Topics Include:

• Marketing Budgeting Insights
• Digital vs Traditional Marketing
• Effective Digital Ad & Direct Mail Strategies
• The Evolving Role of Bank Marketers

Resources Mentioned:

• Reference article: https://bankingjournal.aba.com/2025/01/bank-marketing-budget-and-staffing-considerations-for-2025/
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• Bank Marketing Minute Newsletter: bankmarketingminute.com
• Website: The Bank Marketing Show: bankmarketingshow.com