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Content provided by Chris Bates and Dan Novalis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Bates and Dan Novalis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Ep 82 - Building an Army of Brand Ambassadors
Manage episode 474427685 series 3470115
Content provided by Chris Bates and Dan Novalis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Bates and Dan Novalis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you grow your bank’s social media presence without relying on your bank's own profiles?
Most banks don't - but in this episode, Chris and Dan explore a different strategy: using your own staff as influencers and brand ambassadors. You’ll learn why employee-led content consistently outperforms corporate posts—and how to turn your team into your most powerful marketing channel.
Here’s what we cover:
- - Why your employees’ social media reach outperforms bank official pages
- - Creating a culture of brand ambassadorship, not just marketing
- - Balancing compliance with creativity in employee posts
- - How to run a successful internal workshop to train social media ambassadors
- - The secret to making these programs sustainable over time
- - Why storytelling (not promotion) should be at the heart of your content
Links & Resources:
- Website: bankmarketingshow.com
- Sign up for our LinkedIn newsletter: bankmarketingminute.com
- Contact Chris and Dan: [email protected]
87 episodes
Share
Manage episode 474427685 series 3470115
Content provided by Chris Bates and Dan Novalis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Bates and Dan Novalis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you grow your bank’s social media presence without relying on your bank's own profiles?
Most banks don't - but in this episode, Chris and Dan explore a different strategy: using your own staff as influencers and brand ambassadors. You’ll learn why employee-led content consistently outperforms corporate posts—and how to turn your team into your most powerful marketing channel.
Here’s what we cover:
- - Why your employees’ social media reach outperforms bank official pages
- - Creating a culture of brand ambassadorship, not just marketing
- - Balancing compliance with creativity in employee posts
- - How to run a successful internal workshop to train social media ambassadors
- - The secret to making these programs sustainable over time
- - Why storytelling (not promotion) should be at the heart of your content
Links & Resources:
- Website: bankmarketingshow.com
- Sign up for our LinkedIn newsletter: bankmarketingminute.com
- Contact Chris and Dan: [email protected]
87 episodes
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Similar to Bank Marketing Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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…
continue reading
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