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Ep 85 - Turning Stories Into Strategy - Humanize Your Brand

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Manage episode 482258127 series 3470115
Content provided by Chris Bates and Dan Novalis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Bates and Dan Novalis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Turning Stories Into Strategy: Humanizing Your Brand

Think you need a massive ad budget to stand out? Think again. This episode is all about how community banks can turn everyday staff and customer stories into powerful, memorable marketing—while keeping spend to a minimum. If your team’s struggling with content ideas, this is your playbook.

In this episode, Chris and Dan cover:

  • Why stories beat stock photos every time
  • How to encourage employees to share small, real moments
  • Turning everyday experiences into community trust
  • Mixing personal + professional for maximum impact
  • Campaign ideas that make your bank feel more human
  • How to systematize story collection for social media gold

Links & Resources: Website: bankmarketingshow.com Newsletter: bankmarketingminute.com Contact: [email protected]

  continue reading

86 episodes

Artwork
iconShare
 
Manage episode 482258127 series 3470115
Content provided by Chris Bates and Dan Novalis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Bates and Dan Novalis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Turning Stories Into Strategy: Humanizing Your Brand

Think you need a massive ad budget to stand out? Think again. This episode is all about how community banks can turn everyday staff and customer stories into powerful, memorable marketing—while keeping spend to a minimum. If your team’s struggling with content ideas, this is your playbook.

In this episode, Chris and Dan cover:

  • Why stories beat stock photos every time
  • How to encourage employees to share small, real moments
  • Turning everyday experiences into community trust
  • Mixing personal + professional for maximum impact
  • Campaign ideas that make your bank feel more human
  • How to systematize story collection for social media gold

Links & Resources: Website: bankmarketingshow.com Newsletter: bankmarketingminute.com Contact: [email protected]

  continue reading

86 episodes

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