Navigating the Future of Identity: AI, Trust, and Seamless Onboarding with Zac Cohen, Chief Product Officer at Trulioo

Banking on Information

In this episode of Banking on Information, Zac Cohen, Chief Product Officer at Trulioo, discusses the importance of digital identity verification in today's fast-paced, technology-driven world. He explains how Trulioo enables fintechs and other businesses to onboard customers securely and compliantly, while also addressing the evolving landscape of identity verification and the impact of AI on the future of this field. The conversation highlights the significance of customer experience, the challenges of fraud prevention, and the need for innovative solutions in a digital-first environment.

Keywords: Trulioo, digital identity, onboarding, fintech, AI, customer experience, identity verification, fraud prevention, technology, innovation Takeaways

• Zac Cohen emphasizes the importance of working in a challenging environment.
• Trulioo's platform helps businesses onboard customers securely and compliantly.
• The rise of micro merchants is changing the landscape of identity verification.
• Customer experience is crucial for businesses competing in the digital space.
• AI is transforming identity verification, presenting both opportunities and challenges.
• Frictionless onboarding is key to retaining customers.
• The future of identity verification will involve AI agents acting on behalf of users.
• A layered approach to identity solutions is essential for security and compliance.
• Trulioo's orchestration engine allows for low code, no code workflow building.
• The conversation encourages curiosity and innovation in the field of digital identity.

Chapters

00:00 Introduction to Zach Cohen and His Role

02:13 Understanding Trulioo's Mission and Use Cases

05:35 Customer Value and Experience in Identity Verification

08:44 Future of Identity Verification and AI's Role