Innovation or Imitation? Inside Zoomark 2025

Barking Mad

Get ready to go behind the scenes of Zoomark 2025—Europe’s largest pet industry trade show—and uncover what really separates European and American approaches to pet nutrition. From ingredient innovation to marketing tactics, this conversation explores why European pet owners demand proof on product claims, while those in the U.S. are often driven by emotion and storytelling. We’ll share insights from a six-week tour across the continent, revealing cultural differences that shape how we feed and care for our pets. Whether you’re a pet parent or industry professional, this episode provides an expert perspective into innovation, cultural nuances, and what truly makes a pet product stand out in the European pet market.

Helpful Links

🐾 Learn more about Zoomark International: https://www.zoomark.it/en/home/2804.html

🔗 Check out the websites for Global Pet Expo and SUPERZOO, two of North America’s most-attended pet industry events.

🎧 Still curious about pet industry tradeshows? Check out our behind-the-scenes episode from Global Pet Expo 2025 here!

💡 Keep up with the latest pet industry trends and insights from our team.

Show Notes

00:00 – Welcome Back!

03:29 – Zoomark 2025 By the Numbers

04:27 – Transportation Woes for a Massive Tradeshow

08:26 – A Scathing Review: Innovation or Imitation?

12:21 – Where is Pet Industry Innovation Really Happening in Europe?

13:27 – Using Research to Truly Differentiate

15:14 – How the European Pet Market Differs from the American Market

27:37 – Porticos, People, and Pets: Key Takeaways from a Six-Week Tour of Europe

31:56 – Wrap Up and Stay Tuned!