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Base Layer Episode 235: Ian McMilan, Chief Growth Officer @ Mojito on creating NFT strategies with iconic businesses and brands
Manage episode 327501218 series 2513509
Content provided by BlockWorks Group and David Nage | BlockWorks Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlockWorks Group and David Nage | BlockWorks Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
It's been a while, but the show is coming back more frequently! Ian joins us from Mojito, which grew to fame by building the Metaverse Marketplace for Sotheby's in 2021. We had a great conversation about how iconic businesses and brands are working with Mojito to think about and deploy their NFT and Metaverse strategies. Why? There are billions of people out there (gamers) who are already part of the economic world. Still, even more that are just starting to be a significant part of our global economic future - and they live in metaverses to some extent already. Why did Nike, Adidas, and fashion brands build here already? Learn more from Ian.
258 episodes
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Manage episode 327501218 series 2513509
Content provided by BlockWorks Group and David Nage | BlockWorks Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlockWorks Group and David Nage | BlockWorks Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
It's been a while, but the show is coming back more frequently! Ian joins us from Mojito, which grew to fame by building the Metaverse Marketplace for Sotheby's in 2021. We had a great conversation about how iconic businesses and brands are working with Mojito to think about and deploy their NFT and Metaverse strategies. Why? There are billions of people out there (gamers) who are already part of the economic world. Still, even more that are just starting to be a significant part of our global economic future - and they live in metaverses to some extent already. Why did Nike, Adidas, and fashion brands build here already? Learn more from Ian.
258 episodes
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