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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Tutorial 8
Manage episode 152316946 series 1056244
Content provided by Paul Wallace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Wallace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week you will be working on Case Problem 2 of Tutorial 8, developing a jQuery mobile site for Cowboy Charlie.
8 episodes
Manage episode 152316946 series 1056244
Content provided by Paul Wallace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Wallace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week you will be working on Case Problem 2 of Tutorial 8, developing a jQuery mobile site for Cowboy Charlie.
8 episodes
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×This week you will setup the folders and directories on your computer and on the web server to organize your final project.
This week you will be working on Case Problem 2 of Tutorial 8, developing a jQuery mobile site for Cowboy Charlie.
This week you will be working on Case Problem 2 of Tutorial 7, covering adding behaviors and rich media to your web pages.
This week we work through Case Problem 2 of Tutorial 6, covering templates and reusable assets in Dreamweaver.
This week we work through Case Problem 2 of Tutorial 5, on pages 317 to 318 of your textbook. You will be working with images and tables within web pages.
This week we work through Case Problem 2 of Tutorial 4, on pages 231 to 232 of your textbook. You will be using templates, adding more styles to the Cowboy Charlie CSS file, as well as creating pages for the website.
This week we take a look at Tutorial 3, Case Problem 2, on pages 174-175 of your textbook. In this Case Problem, you will be working through creating the homepage for the Cowboy Art Society website.
This tutorial will show you how to move files from your computer to the Appalachian State web server using FTP tools like FileZilla. You will need these skills moving forward through the upcoming tutorials.
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