From Downloads To Engagement: Navigating Podcast Metrics Be A Better Podcaster With Jamie And Jaayne podcast

Be a Better Podcaster with Jamie and Jaayne

39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

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From Downloads to Engagement: Navigating Podcast Metrics

about a year ago 4:53

MP3•Episode home

Takeaways:

Understanding podcast metrics is crucial for podcasters to gauge their success accurately.
Not all downloads equate to actual listens; engagement is a more reliable metric.
The Interactive Advertising Bureau (IAB) provides standards for measuring podcast downloads effectively.
Apple Podcasts defines an engaged listener as someone who listens for at least 20 minutes.
Followers are essential as they represent a podcast's loyal community and engagement level.
High listener engagement suggests quality content, making it appealing to new potential listeners.

Companies mentioned in this episode:

IAB
Spotify
Apple Podcasts

Products Used for Be a Better Podcaster

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

Equipment:

Recommended resources:

Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions.

If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app!

Please let your friends know they can listen for free on Spotify, Apple Podcasts, as well as their preferred podcast app, or online at Be a Better Podcaster.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

11 episodes

From Downloads to Engagement: Navigating Podcast Metrics

published about a year ago

MP3•Episode home

Takeaways:

Understanding podcast metrics is crucial for podcasters to gauge their success accurately.
Not all downloads equate to actual listens; engagement is a more reliable metric.
The Interactive Advertising Bureau (IAB) provides standards for measuring podcast downloads effectively.
Apple Podcasts defines an engaged listener as someone who listens for at least 20 minutes.
Followers are essential as they represent a podcast's loyal community and engagement level.
High listener engagement suggests quality content, making it appealing to new potential listeners.

Companies mentioned in this episode:

IAB
Spotify
Apple Podcasts

Products Used for Be a Better Podcaster

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

Equipment:

Recommended resources:

If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app!

Please let your friends know they can listen for free on Spotify, Apple Podcasts, as well as their preferred podcast app, or online at Be a Better Podcaster.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

11 episodes

All episodes

Be a Better Podcaster with Jamie and Jaayne

1
From Downloads to Engagement: Navigating Podcast Metrics 4:53

32 weeks ago4:53

4:53

Understanding podcast metrics is crucial for both creators and listeners, as it provides insight into how content is consumed and appreciated. In this episode, we break down key metrics like downloads, listens, and followers, clarifying what these numbers truly mean for podcast success. Takeaways: Understanding podcast metrics is crucial for podcasters to gauge their success accurately. Not all downloads equate to actual listens; engagement is a more reliable metric. The Interactive Advertising Bureau (IAB) provides standards for measuring podcast downloads effectively. Apple Podcasts defines an engaged listener as someone who listens for at least 20 minutes. Followers are essential as they represent a podcast's loyal community and engagement level. High listener engagement suggests quality content, making it appealing to new potential listeners. Companies mentioned in this episode: IAB Spotify Apple Podcasts Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

Be a Better Podcaster with Jamie and Jaayne

1
Spotify's Billion-Dollar Gamble: Is Exclusive Content Worth It? 9:28

33 weeks ago9:28

9:28

In this episode, we take a look at the evolving landscape of podcast exclusivity, a trend that has taken the industry by storm. This includes how major platforms are competing fiercely for exclusive content, echoing the earlier transitions seen in the television industry from cable to streaming services. We also explore Spotify's aggressive acquisition strategy and their staggering investments, including the $200 million deal for Joe Rogan and the billion-dollar commitment to becoming a dominant player in the podcasting space. This spending spree raises questions about the long-term sustainability of such a model and whether it will truly benefit creators and audiences alike. Takeaways: Exclusive podcast deals are changing the landscape of the industry, similar to the transition from cable to streaming. Spotify's significant financial investments, including over a billion dollars, indicate their aggressive push for dominance in podcasting. Some creators, like the Obamas, are stepping away from exclusivity for broader audience reach and engagement. Listener habits are crucial in shaping the future of podcasting and platform success. Reports suggest that exclusive shows have seen listener drops as steep as 75%, raising concerns for Spotify. The podcasting showdown continues as both Spotify and Apple vie for premium content and audience engagement. Companies mentioned in this episode: Spotify Netflix Gimlet Media The Ringer Parkhast Disney BBC Slate Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

Be a Better Podcaster with Jamie and Jaayne

1
Breaking Through the Noise: How Indie Podcasts Can Shine 7:10

34 weeks ago7:10

7:10

What transforms a hidden gem of a podcast into a smash hit? In this episode, we delve into the critical challenges indie podcasters face: findability and fundability. These two intertwined hurdles often determine a show's success or obscurity. We also highlight the financial barriers, such as costly award entry fees and the steep price of outsourcing, which can amount to $12,000 annually. Solutions like curated discovery on platforms like Goodpods and potential streaming models for steady income are explored. And we emphasize the need for innovative approaches to ensure that quality content can rise to the top and reach its intended audience. Takeaways : Many indie podcasters face the dual challenges of findability and fundability, crucial for success. Findability isn't just about being on platforms like Apple or Spotify, but about discoverability by the right listeners. Fundability provides resources for better production and marketing, helping podcasts become more discoverable. Outsourcing basics can cost indie podcasters up to $12,000 a year, highlighting financial challenges. Platforms like Goodpods are attempting to level the playing field for independent creators through curated discovery. The podcasting industry could benefit from streaming payment models similar to those used in the music industry. Listeners play a crucial role in supporting indie podcasts by seeking them out and sharing them with others. Companies mentioned in this episode: Apple Spotify Goodpods Webby Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

Be a Better Podcaster with Jamie and Jaayne

1
Why Mic Technique is Key, and How to Improve Yours 8:18

35 weeks ago8:18

8:18

In this episode, we delve into microphone techniques inspired by Danny Brown's video, offering practical tips for achieving high-quality audio without a professional studio. We also share key differences between condenser and dynamic microphones, as well as effective strategies to help you achieve a consistent mic technique to make every episode sound great! Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

Be a Better Podcaster with Jamie and Jaayne

1
AI-Generated Podcasts: The Future of Audio Storytelling? 9:45

36 weeks ago9:45

9:45

As AI continues to reshape the industry, we take a look at the balance between innovation and preserving the unique elements that make podcasts special. Join us as we navigate this new landscape and consider the implications of AI-generated content on creativity and diversity of thought Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

Be a Better Podcaster with Jamie and Jaayne

1
Podcasting Myths: It's Time to Bust Them Wide Open 8:31

37 weeks ago8:31

8:31

In this episode, we tackle the common misconceptions that surround the podcasting world, especially for those just starting out, and bust them wide open to ensure you don't get taken in by them. Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

Be a Better Podcaster with Jamie and Jaayne

1
Stop Confusing Your Audience - Why One Call to Action Is Key to Growth 5:27

37 weeks ago5:27

5:27

While it’s tempting to have multiple calls to action on your podcast, too many can confuse and therefore negate their effectiveness. Ideally, keep it at one and emphasize that regularly. By keeping your call to action simple and focused, listeners will be more likely to take that action which in turn will grow your show. So what call to action should you use? Let's dig in! Mentioned in today's episode The One Call to Action You Should Use on Every Podcast Episode Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

Be a Better Podcaster with Jamie and Jaayne

1
Making Sense of Podcasting's Fractured Data Points 7:18

37 weeks ago7:18

7:18

When it comes to data for your podcast, podcasters are spoiled for choice. From their hosting company to Podcasts Connect, Spotify for Podcasters, Chartable, Podtrac, and more, there's never been a better time to be able to access data. But how do you make sense of it all, and do you really need access to every platform? In this episode, we delve into the intriguing world of podcast analytics, especially following Chartable's recent changes to its Apple Podcast integration. Podcast metrics can often feel daunting, leaving many of us gazing at a sea of numbers with little understanding of their implications. Today, we’ll explore how podcasters can effectively navigate through their analytics dashboards and pinpoint what metrics truly matter. Let's dive in! Mentioned in today's episode How Many Data Points Should You Use for Your Podcast? Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

Be a Better Podcaster with Jamie and Jaayne

1
Why Gaps in Your Audio Can Be Good 6:29

38 weeks ago6:29

6:29

In this episode of Be a Better Podcaster , we dive into the art of editing and why embracing pauses and natural breaths can improve your podcast. Learn how over-editing can make conversations sound robotic, how to find the perfect balance between too much and not enough editing, and how slight imperfections can enhance the listener's experience. Sure, AI editors are useful, but the nuance of the human touch matters to avoid a "too polished" result. Key Tips: Embrace natural pauses and "ums" Avoid overusing AI editing tools Mentioned in today's episode Give Your Podcast Permission to Breathe Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

Be a Better Podcaster with Jamie and Jaayne

1
Why Audio Quality is More Important Than You Think 11:37

38 weeks ago11:37

11:37

Hi everyone! In this inaugural episode, we explore the critical role of audio quality in podcast engagement and listener satisfaction. We examine a recent Twitter poll which revealed that over half of the 305 respondents consider poor audio quality the primary reason for abandoning a podcast. Listener grievances include subpar audio, the perception of amateurism, the annoyance of excessive sound effects, and the frustration with easily avoidable technical issues. We also talk about: The impact of audio quality on the listener experience Common audio pitfalls that plague podcasts and alienate audiences Simple yet effective strategies to elevate audio quality, regardless of budget Listen now to discover how prioritizing audio quality can be a game-changer for your podcasting journey! Mentioned in today's episode Dispelling the "Audio quality is less important than content" myth Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

Be a Better Podcaster with Jamie and Jaayne

1
Introducing Be a Better Podcaster and Why You Should Listen 2:13

38 weeks ago2:13