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Podcasting with a Precise Strategy
Manage episode 492119910 series 2660863
Content provided by BrandFace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandFace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What separates a podcast that builds authority from one that's just adding to the digital noise? In this episode we dive into the strategic side of podcasting with Traci DeForge, the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into your digital marketing strategy. She’s recognized by major media outlets including ABC, NBC, and CNN, to name a few. Join us as Traci reveals how podcasting can become the centerpiece of your business development strategy rather than just another content channel.
Episode Highlights:
01:08 Meet Traci DeForge: From Radio to Podcasting
04:03 The Evolution and Strategy of Podcasting
07:00 Ensuring Podcast ROI and Business Growth
09:52 Balancing Content and Optimizing for Discovery
18:58 Advice for Aspiring Podcasters
23:15 Final Takeaways and How to Connect with Traci
Show Links:
294 episodes
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Manage episode 492119910 series 2660863
Content provided by BrandFace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandFace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What separates a podcast that builds authority from one that's just adding to the digital noise? In this episode we dive into the strategic side of podcasting with Traci DeForge, the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into your digital marketing strategy. She’s recognized by major media outlets including ABC, NBC, and CNN, to name a few. Join us as Traci reveals how podcasting can become the centerpiece of your business development strategy rather than just another content channel.
Episode Highlights:
01:08 Meet Traci DeForge: From Radio to Podcasting
04:03 The Evolution and Strategy of Podcasting
07:00 Ensuring Podcast ROI and Business Growth
09:52 Balancing Content and Optimizing for Discovery
18:58 Advice for Aspiring Podcasters
23:15 Final Takeaways and How to Connect with Traci
Show Links:
294 episodes
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Similar to Be BOLD Branding
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Player FM - Podcast App
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