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Writing for Busy Readers - Todd Rogers
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šļø In this episode, we're excited to welcome Todd Rogers, co-author of the insightful book, Writing for Busy Readers. Known for his groundbreaking research leveraging behavioral science to enrich communication, Todd's expertise has earned national acclaim. As a distinguished professor of public policy at the Harvard Kennedy School of Government and co-founder of social enterprises, the Analyst Institute and EveryDay Labs, Todd shares a wealth of knowledge about the transformative power of effective communication.
During this conversation, weāll explore:
šFactors that influence reading comprehension
šStrategies to achieve clarity and better reader engagement
š” Real-world examples of effective communication strategies
To learn more about Rogers and his work visit his website at www.writingforbusyreaders.com. Interested in receiving feedback firsthand? Try the āAI for Busy Readersā tool to enhance your writing skills using OpenAIās GPT-4.
Join the conversation and share your thoughts about this podcast on Twitter @BVANudgeConsult.
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Chapters
1. Career Path & Influential Mentors (00:01:01)
2. Inspiration for the Book (00:07:53)
3. Three Key Goals for Readers (00:12:12)
4. Before You Start Writing (00:17:10)
5. Improving the Reading Experience (00:24:18)
6. Understanding Your Audience (00:32:31)
7. Importance of Formatting (00:34:30)
8. Emerging Trends in Behavioral Science (00:36:34)
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