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#415 - Lewis Rothkopf gets REAL about how to maximize their use of first-party data and drive greater impact from their marketing

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Manage episode 344671461 series 1051530
Content provided by Travis Huff and Travis "2TALLIN' Huff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Huff and Travis "2TALLIN' Huff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Having led global businesses and revenue lines at the world's foremost marketing, ad tech and media companies, Lewis joins Martin as its president with more than 20 years experience in digital media. Prior to joining Martin, he was responsible for managing a leading demand side platform's global inventory supply chain, as well as that company's mobile, video and advanced TV, streaming audio, digital out of home (DOOH), social and emerging channels businesses. Before that, he led sales/revenue, business development, marketing and other functional areas at companies including ad tech platform Polymorph (acquired by Walmart), Millennial Media (acquired by Verizon), BrightRoll (acquired by Yahoo/Verizon), Lightningcast (acquired by AOL), and DoubleClick (acquired by Google.)

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100 episodes

Artwork
iconShare
 
Manage episode 344671461 series 1051530
Content provided by Travis Huff and Travis "2TALLIN' Huff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Huff and Travis "2TALLIN' Huff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Having led global businesses and revenue lines at the world's foremost marketing, ad tech and media companies, Lewis joins Martin as its president with more than 20 years experience in digital media. Prior to joining Martin, he was responsible for managing a leading demand side platform's global inventory supply chain, as well as that company's mobile, video and advanced TV, streaming audio, digital out of home (DOOH), social and emerging channels businesses. Before that, he led sales/revenue, business development, marketing and other functional areas at companies including ad tech platform Polymorph (acquired by Walmart), Millennial Media (acquired by Verizon), BrightRoll (acquired by Yahoo/Verizon), Lightningcast (acquired by AOL), and DoubleClick (acquired by Google.)

  continue reading

100 episodes

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