#455 - Brent Keltner gets REAL about The Revenue Acceleration Playbook

Be Real Show

Buyer Personalization Drives Revenue Generate more qualified leads that close and upsell faster from each buyer or customer interaction. https://winalytics.com/ According to Gartner, Forrester, and McKinsey, 75% of B2B buyers expect deep personalization, and companies that get this right grow 2x faster than their peers. Easy to say, harder to do. Buyer personalization means not product pitching but telling a personalized story about value in each buyer interaction. Top sales teams understand this is only possible with shared sales playbooks to capture and share best practices for personalized messaging. Top marketing teams tell the same story about value across their website, content, campaigns and sales conversations. Brent Keltner, Ph.D. is founder and President of Winalytics LLC, a go-to-market- and revenue acceleration consultancy. He is also author of The Revenue Acceleration Playbook. Winalytics helps clients reach their top growth potential by shifting from product-driven conversations to authentic conversations that anchor on buyer-defined value. Before starting Winalytics, Brent spent more than a decade as a revenue leader in enterprise to early stage companies, including Kaplan, Eduventures, Plus Delta Partners and CollegiateLink. He began his career as a Ph.D. social scientist and spent 10 years conducting qualitative research interviews at Stanford University and the RAND Corporation.