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Beyond Polarizing Content: Authentic Marketing That Unites Rather Than Divides
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Ever caught yourself writing marketing content that subtly puts down other approaches to make yours shine brighter?
That nagging feeling you get afterward might be trying to tell you something important.
In this thought-provoking episode, I reveal why the "put a stake in the ground" marketing advice we've all been taught might actually be keeping us trapped in an exhausting cycle of opposition, and how I discovered a more powerful alternative that feels genuinely authentic.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
- Why creating content from what you value is more powerful than defining yourself by what you reject.
- How staying in "orbit" around what you reject keeps you in a constant state of opposition and resistance.
- The subtle ways polarizing content can unintentionally put others down while attempting to elevate ourselves.
- Why innovation comes from understanding what's happening in your industry without being pulled into battle against it.
- How to recognize when your marketing message doesn't feel aligned with your authentic self.
- The freedom that comes from creating from a blank canvas of possibility rather than fighting against the status quo.
- Why acknowledging the complexity and nuance in different approaches creates more inclusive marketing.
- How to differentiate yourself authentically without suggesting your way is the "right" or "only" way.
- The energetic difference between "fighting against" and "fighting for" something in your business messaging.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
Free on-demand training >>> https://www.creativelyowned.co/watchnow
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
https://www.creativelyowned.com/quiz
Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.
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