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How Education, Consultations & Emotional Connection Build a Thriving Aesthetic Business with Shanai Cramer
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Today’s guest is an absolute powerhouse—someone who isn’t just transforming faces, but also elevating industry standards and empowering the next generation of cosmetic nurses.
Joining us is Shanai Cramer, a registered nurse and independent business owner who has built a thriving cosmetic clinic and coaching program.
She’s here to spill the tea on:
✅ The biggest misconceptions about entering aesthetics
✅ Why thorough consultations are a game-changer for long-term success
✅ How to build trust-driven clinics that keep clients coming back
✅ Why investing in the right training matters more than adding more services
✅ How to navigate client expectations and rebooking challenges
This episode is packed with real talk and actionable strategies that will help beauty business owners elevate their client experience, retention, and overall professionalism.
If there’s one thing to take away from this episode, it’s this: Success in aesthetics isn’t just about offering services—it’s about becoming a trusted authority. Clients don’t just buy treatments; they invest in people they trust.
By focusing on education, emotional connection, and high industry standards, you’re not just running a business—you’re creating a legacy of excellence in the beauty industry.
Want to learn from Shanai? Connect with her on Instagram:
@youraestheticau (Clinic)
@youraesthetic_academy (Education)
Loved this episode? Tag us on Instagram & share your biggest takeaway! Let’s keep raising the bar together. ✨
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
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