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Stop Posting and Hoping - Taurie’s Take on Branding That Converts
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If you’ve ever felt like you’re throwing content into the void, posting and hoping someone bites, this episode is your wake-up call.
This week, I sit down with Taurie from Lash Lane, a beauty industry powerhouse with over 12 years of experience, who’s now helping other beauty pros level up their branding, content, and strategy.
Taurie shares how she went from dental nurse to salon owner to business coach and the major branding shifts that helped her attract premium clients and build a loyal following.
On this episode you’ll hear:
- Taurie’s journey from burnout to branding genius, and what she wishes she knew sooner
- Why strong messaging and consistent branding are non-negotiable for attracting high-end clients
- The biggest mistakes beauty business owners make when hiring and building a team
- How to take the guesswork out of marketing and create content that actually converts
- What’s next for the beauty industry and how to stay ahead of the curve
If you’re ready to ditch the hustle mindset and build a beauty brand that books clients and builds trust—this episode is for you.
✨ Hit play and get Taurie’s proven insights on branding that turns followers into paying clients.
Connect with Taurie on Instagram: https://www.instagram.com/taurielaine/
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
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