Who Do I Sell to? How Do I Find my Cut Flower Customers?

Becoming a Cut Flower Grower

Have you thought about exactly who you're going to sell your flowers to? Before you sow any seeds or buy any plants, start thinking about this crucial part of the process right now. Are you dreaming of turning your cut flowers into bouquets and selling directly to customers at a local market? Or would you prefer to sell to florists? What sort of florists do you have in your area and would they buy from you? How easy do you find rejection? Do you hate hearing the word "no"? There's a lot to get through in this episode so let's dive in and get started!

In this episode, I’m talking about how to find the right buyers for your cut flowers.

What You’ll Learn in This Episode:

✅ Who am I going to sell to?

✅ Should I sell direct to the public or to florists?

✅ The importance of understanding your customers

✅ How to choose a florist to sell to

✅ My tips for selling at a local market

✅ How to get used to rejection (and not take it personally)

🌻 Subscribe & Stay Connected!

If you like what you hear, please subscribe so you never miss an episode. If you enjoyed this episode, please leave a review – it really does help more flower lovers find the show.

Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot.

Join me on my journey through a year of growing and selling cut flowers. I'm going to give you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.