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The Psychology of Color in Branding: How to Choose a Palette That Sells (And Why 85% of Consumers Choose Brands Based on Color Alone)
Manage episode 496451625 series 3564528
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Within 90 seconds of encountering your brand, potential customers have already made a judgment—and 62-90% of that assessment is based purely on color psychology. Yet most businesses leave this powerful tool to chance, overlooking the massive impact that strategic color use in website design and branding can have on their growth.
Here's what we've discovered working with growth-minded businesses: color plays a powerful role in consumer behavior, influencing trillions of dollars in global purchasing decisions each year. Research shows that consistent color use can boost brand recognition by up to 80%, while the wrong color choices can instantly turn away your ideal customers.
The difference between brands that thrive and those that fade into obscurity often comes down to strategic color selection. As your partners in navigating the ever-changing digital landscape, we're here to show you how to harness color psychology to create a brand identity that doesn't just look good—it converts visitors into loyal customers and drives measurable business growth.
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