#135 - Fiori Golf: Anthony Wagner

Behind the Golf Brand Podcast with Paul Liberatore

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Fiori Golf is a modern sportswear brand that combines Italian heritage with the laid-back energy of Southern California's surf culture. Founded by Anthony Wagner, the brand aims to redefine golf style by offering timeless, quality garments that inspire golfers to express their personal style both on and off the course. The name "Fiori" translates to "flowers" in Italian, symbolizing growth and the idea of individuals blossoming through their passion for golf.
Established in 2021, Fiori Golf targets a younger generation of golfers by blending creativity and style into its designs. The brand offers a wide range of clothing for both men and women, focusing on comfort and versatility. Their apparel is designed to be worn not just on the golf course but also in everyday life, making golf fashion more accessible and appealing to a broader audience.
Fiori Golf's mission is to grow the game of golf by showcasing its fun and stylish side. The brand emphasizes simplicity and professionalism in its designs, ensuring that its clothing is both fashionable and functional. By keeping up with trends and seasonal styles, Fiori Golf aims to attract new generations to the sport while maintaining a unique and laid-back aesthetic that reflects the California coastline's vibrant colors and earthy tones. Overall, Fiori Golf is changing the perception of golf attire by making it more stylish, comfortable, and inclusive for all who enjoy the game.

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Chapters

1. Episode Introduction (00:00:00)

2. Meet Anthony Wagner & Fiore Golf (00:04:19)

3. Anthony's Journey from Golfer to Entrepreneur (00:13:33)

4. Creating the Fiore Brand Identity (00:21:52)

5. Design Inspiration & Brand Philosophy (00:31:41)

6. Products, Collabs & Growing the Business (00:44:05)