#144 - Whoosh: Colin Read (CEO)

Behind the Golf Brand Podcast with Paul Liberatore

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Whoosh is a modern, cloud-based software platform designed to revolutionize operations and activity management for private clubs, golf courses, and entertainment venues. Launched in 2022, Whoosh addresses the long-standing challenges faced by the industry, which has traditionally relied on outdated, on-premise systems that are cumbersome and inefficient. By offering a tablet-centric, intuitive interface, Whoosh untethers staff from fixed workstations, enabling them to engage directly with members and guests across the property.
The platform streamlines workflows by automating and simplifying core business functions such as tee time booking, lesson scheduling, payment processing, and member communication. Its robust analytics tools provide insights into guest behavior and spending patterns, empowering clubs to optimize operations and enhance hospitality. Whoosh’s enriched member rosters equip staff with detailed information, helping create personalized experiences that make every guest feel valued.
Whoosh’s rapid adoption is fueled by its focus on solving real operational pain points, such as reducing revenue loss and saving significant staff time-often over 20 hours per week. The company has achieved strong traction, boasting high customer retention and expanding into public courses and “eatertainment” venues through strategic partnerships, including with Square for seamless payment integration.
Led by founders with deep expertise in both golf and technology, Whoosh continues to innovate, aiming to set new standards for digital transformation in the leisure and recreation industry. Its vision is to deliver best-in-class, integrated solutions that modernize club operations, improve communication, and elevate both staff efficiency and member satisfaction.

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Chapters

1. Introduction to Colin Reed and Woosh (00:00:00)

2. Colin's Golf Background and Career Journey (00:05:35)

3. Building Woosh and Golf Tech Innovation (00:10:41)

4. The Private Club Technology Gap (00:19:28)

5. The Rise of Simulator Facilities (00:26:50)

6. The Future of Golf Reservations (00:33:24)

7. Conclusion and Contact Information (00:38:07)