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Lalaa Shepard on Building Atlanta’s Go To Platform for Hip Hop Culture, The Progress Report

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Manage episode 487686341 series 1397835
Content provided by The Indie Creative Network, LTD. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Indie Creative Network, LTD or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week on Behind the Mic, I’m joined by fellow REVOLT Podcast Network veteran and media powerhouse, Lalaa Shepard. Lalaa is the creator of The Progress Report, one of Atlanta’s most respected platforms for hip hop and culture. From her early days working with Cincinnati artists to building genuine relationships in Atlanta’s music scene, Lalaa’s journey is rooted in hustle, intention, and community.

B-Sides Track of the Week:

Lalaa shares “Hot Boyz” by Kai Cash — a standout track from one of her favorite emerging artists.

Lalaa opens up about how her upbringing and work ethic shaped her path from college to the strip clubs of Atlanta where she learned the real mechanics of the music business. She breaks down how The Progress Report became an essential stop for artists, producers, and tastemakers in Atlanta’s hip hop ecosystem.

In the rapid-fire game Overrated or Underrated, we get her take on the blog era, media training for artists, women rap collectives, and more.

Featured Quote:

"I’m just a student of the game. I’ve been in love with music and journalism since I was a little kid."

Chapters:

00:52 Meet Lalaa Shepard

01:26 Lalaa's Journey in Music and Journalism

03:18 The Progress Report and Atlanta's Music Scene

05:25 Challenges and Inspirations

14:36 Rapid Fire: Overrated or Underrated

16:22 Lalaa's Love for Sports

Don’t forget to subscribe to Behind the Mic wherever you listen or watch podcasts. Leave us a five-star rating, drop a review, and hit that like button on YouTube. We’re building this community with your support.

Follow Lalaa Shepard:

Instagram, Threads, TikTok, Facebook, YouTube: @LalaaShep

Website: TPR Media Group

Instagram: @TheProgressReport101

Behind the Mic: Powered by REVOLT Podcast Network is hosted by me, Wize Grazette. Special thanks to The Indie Creative Network and Storytime Studios for editing and producing this podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

35 episodes

Artwork
iconShare
 
Manage episode 487686341 series 1397835
Content provided by The Indie Creative Network, LTD. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Indie Creative Network, LTD or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week on Behind the Mic, I’m joined by fellow REVOLT Podcast Network veteran and media powerhouse, Lalaa Shepard. Lalaa is the creator of The Progress Report, one of Atlanta’s most respected platforms for hip hop and culture. From her early days working with Cincinnati artists to building genuine relationships in Atlanta’s music scene, Lalaa’s journey is rooted in hustle, intention, and community.

B-Sides Track of the Week:

Lalaa shares “Hot Boyz” by Kai Cash — a standout track from one of her favorite emerging artists.

Lalaa opens up about how her upbringing and work ethic shaped her path from college to the strip clubs of Atlanta where she learned the real mechanics of the music business. She breaks down how The Progress Report became an essential stop for artists, producers, and tastemakers in Atlanta’s hip hop ecosystem.

In the rapid-fire game Overrated or Underrated, we get her take on the blog era, media training for artists, women rap collectives, and more.

Featured Quote:

"I’m just a student of the game. I’ve been in love with music and journalism since I was a little kid."

Chapters:

00:52 Meet Lalaa Shepard

01:26 Lalaa's Journey in Music and Journalism

03:18 The Progress Report and Atlanta's Music Scene

05:25 Challenges and Inspirations

14:36 Rapid Fire: Overrated or Underrated

16:22 Lalaa's Love for Sports

Don’t forget to subscribe to Behind the Mic wherever you listen or watch podcasts. Leave us a five-star rating, drop a review, and hit that like button on YouTube. We’re building this community with your support.

Follow Lalaa Shepard:

Instagram, Threads, TikTok, Facebook, YouTube: @LalaaShep

Website: TPR Media Group

Instagram: @TheProgressReport101

Behind the Mic: Powered by REVOLT Podcast Network is hosted by me, Wize Grazette. Special thanks to The Indie Creative Network and Storytime Studios for editing and producing this podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

35 episodes

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