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Content provided by International Surface Fabricators Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by International Surface Fabricators Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Marketing Tools That Lead To Growth

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Manage episode 377314638 series 2991297
Content provided by International Surface Fabricators Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by International Surface Fabricators Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we’re joined by Stephen Alberts from Countertop Marketing Co. to discuss accessible and inexpensive marketing tools fabrication shops can use to glean customer insights and increase sales.

Starting with the basics, Stephen walks listeners through his recommendations with practical advice on the benefits of each tool. He’ll cover:

  • Customer Relationship Management (CRM) software.
  • Google Analytics.
  • Tracking calls and web form submissions: customizing to get the actionable data.
  • Other tools and metrics to keep an eye on.

Tune in to learn how to level up your marketing game in your fabrication shop and get results that bring in more revenue.

  continue reading

47 episodes

Artwork
iconShare
 
Manage episode 377314638 series 2991297
Content provided by International Surface Fabricators Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by International Surface Fabricators Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we’re joined by Stephen Alberts from Countertop Marketing Co. to discuss accessible and inexpensive marketing tools fabrication shops can use to glean customer insights and increase sales.

Starting with the basics, Stephen walks listeners through his recommendations with practical advice on the benefits of each tool. He’ll cover:

  • Customer Relationship Management (CRM) software.
  • Google Analytics.
  • Tracking calls and web form submissions: customizing to get the actionable data.
  • Other tools and metrics to keep an eye on.

Tune in to learn how to level up your marketing game in your fabrication shop and get results that bring in more revenue.

  continue reading

47 episodes

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