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The Human Side of Business Growth
Manage episode 482895531 series 3655301
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Marketing expert David Bruno discusses how building authentic relationships creates sustainable business growth through strategic networking, community engagement, and focusing on customer needs before sales goals.
• David Bruno has hosted "Business Professionals of Harrisburg and Central PA" networking events for 9 years, growing to 7,000+ members
• Companies can spread marketing efforts too thin across platforms—focus on relationship-building first
• Viewer fatigue is real—mix business content with personal stories and community engagement
• Building company culture through team recognition and charitable activities creates deeper engagement
• Most businesses fail within 10 years, but strong relationships help companies survive economic downturns
• Cold calling and traditional marketing still work when paired with genuine customer understanding
• AI is advancing rapidly and remains underutilized in business—don't be afraid to incorporate it
• When starting a business from zero, focus on organic marketing through networking before paid opportunities
Find David Bruno on LinkedIn or email him at [email protected], or call/text him at 949-742-2422.
Audience Connection
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Chapters
1. The Human Side of Business Growth (00:00:00)
2. [Ad] Audience Connection (00:09:13)
3. (Cont.) The Human Side of Business Growth (00:10:01)
4. [Ad] How Entrepreneurs Made It (00:29:57)
5. (Cont.) The Human Side of Business Growth (00:30:37)
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