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63: Why Turning Down Business Can Help Your Business Scale
Manage episode 469341085 series 3543125
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What if to actually grow your business you sometimes need to say NO to money?
Today we sit down with Chris Walker, founder of Legiit, a B2B growth engine designed to help businesses and freelancers succeed online. Chris shares his journey from IT support to building multiple eight-figure businesses and the lessons he learned along the way. Whether you're a small business owner, freelancer, or entrepreneur, you'll find valuable insights on branding, community building, and scaling a successful business.
Key Takeaways
✔️ From Freelancer to Founder – How Chris transitioned from freelancing to launching a multi-million-dollar business.
✔️ The Power of Community – Why building a brand-driven community can be a game-changer for small business owners.
✔️ Hiring & Scaling Smartly – The mistakes Chris made and the lessons on hiring the right team early.
✔️ Brand vs. Marketing – How top brands like Coca-Cola & Nike create long-term success beyond quick marketing tactics.
✔️ Entrepreneurial Mindset – The importance of resilience, vision, and strategic pivots in business growth.
Links & Resources
🔗 Connect with Chris Walker: Legiit.com
📺 Chris’ YouTube Channel: Chris M. Walker
📘 Book Recommendations: Who Not How by Dan Sullivan, The Gap and The Gain by Benjamin Hardy
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