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79: How to Leverage Podcasting to Scale Your Business
Manage episode 486931512 series 3543125
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Think landing a big-name podcast will skyrocket your business? Think again. In this episode, we reveal why smaller, niche podcasts often deliver bigger results—and how podcast interview marketing can become your most powerful tool for building trust, authority, and brand loyalty.
Today we chat with with Liz Brooks, from Interview Valet and expert in podcast interview marketing. Liz shares her journey from traditional PR to pioneering podcast strategies that actually convert. She reveals why podcasts are a game-changer for business marketing and how entrepreneurs can leverage strategic storytelling to create meaningful audience connections.
From the power of personal branding to repurposing content for maximum ROI, Liz dives deep into actionable marketing tips and behind-the-scenes strategies that make podcasts a powerful tool for business growth.
What You’ll Learn:
✅ Why podcast interviews outperform traditional PR
✅ The human-first storytelling strategy that builds trust
✅ How to choose the right podcasts—not just the biggest
✅ The difference between brand building vs. tactical marketing
✅ Real-life client success stories and pivot strategies that worked
✅ The tools and tech Interview Valet uses to identify ideal podcast placements
✅ How to repurpose podcast content into a full content calendar
Key points: Podcast strategy, marketing tips, business marketing, podcast interview marketing, personal branding, PR for entrepreneurs, content repurposing, podcast guest strategy, authority marketing
Connect with Liz Brooks:
🌐 InterviewValet.com
💼 LinkedIn: Liz G. Brooks
🎵 Also check out her indie synth-pop band Sunset Lines
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