Part of MLB's history in Japan, how do Cardinals become relevant there now to appeal to players, fans?

Best Podcast in Baseball

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There is a decades-old comic book from Japan that freelance journalist and baseball writer Brad Lefton carries with him and has promised to share when next at the Busch Stadium press box. It features a heroic baseball player, Kyojin no Hoshi, and, in one issue, Red Schoendienst and the Cardinals appear. A fictional character in the comic wears the Birds on the Bat as he becomes a rival to the comic's protagonist. So it was for the Cardinals for years -- two Cardinals teams, one led by Stan Musial and another by Bob Gibson, visited Japan on tours. The Cardinals were one of the first teams in Major League Baseball to sign a position from Japan when So Taguchi arrived in the early 2000s. He would go on to start in the World Series, win in a World Series championship, and be a key part of a pennant winner for the Cardinals. When he met Schoendienst he marveled that he was the same person he knew from the Kyojin no Hoshi comic.

But Taguchi was also the last Japan-born player the Cardinals signed.

They have been unsuccessful or absent in the pursuit of players from Japan since.

To discuss why and how the Cardinals can become relevant for fans and players in Japan, the Best Podcast in Baseball welcomes a longtime baseball writer who grew up in St. Louis and now covers baseball for and in Japan.

Lefton, a St. Louis-based freelance journalist, writes about baseball for a variety of outlets, including NHK and Number in Japan. He writes in Japanese and English about the game, and his work has also appeared in the New York Times, Wall Street Journal, and the Cardinals' magazine. In the coming weeks, he'll visit Cooperstown, New York, where he's working as a consultant withe National Baseball Hall of Fame on an exhibition about baseball and Japan, and that exhibit will certainly include the Cardinals' tours and other ties to baseball in Japan.

Lefton recently completed reporting on an article about former Cardinals pitcher Drew VerHagen's return to pitch in Japan, and in the coming months, Lefton will write a lot about the oncoming Hall of Fame induction of Ichiro Suzuki.

Lefton joins St. Louis Post-Dispatch baseball writer Derrick Goold to discuss Ichiro's arrival the majors, his "laser beam" throw, his fondness for the game, and his influence in the huge presence Japan has in the modern game, and not just on the Dodgers' roster. The two baseball writers also discuss how the Cardinals attempted to increase their presence in Japan and whether geography has become to high a hurdle for them to clear.

Lefton also describes how growing up in St. Louis, where he also was an intern at KMOX/1120 AM, informs his baseball writing and his interest in Japan and its love of the game.

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold. In its 13th year, BPIB drops weekly and is eager to hear from listeners about what it does well and what it can do better.