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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Handling Methods Adverse to the Health and Safety of Cattle
Manage episode 473259230 series 2798041
Content provided by Dr. C.B. Chastain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. C.B. Chastain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Dr. Chastain and Ginger will help you understand:
- Assessment of cattle welfare
- Injuries from poor handling facilities
- Handling methods adverse to the health and safety of cattle
Link to show notes: BetterAnimalHandling.com
288 episodes
Manage episode 473259230 series 2798041
Content provided by Dr. C.B. Chastain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. C.B. Chastain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Dr. Chastain and Ginger will help you understand:
- Assessment of cattle welfare
- Injuries from poor handling facilities
- Handling methods adverse to the health and safety of cattle
Link to show notes: BetterAnimalHandling.com
288 episodes
All episodes
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Better Animal Handling

Send us a text This week Dr. Chastain and Ginger will guide you in how to handle lizards, including: Lizard handling hazards Handling techniques for small lizards Precautions for handling large lizards Link to show notes: BetterAnimalHandling.com
Send us a text Dr. Chastain and Ginger invite you to join them for a description of equine longeing, including: What is longeing? What are the benefits of longeing? How is longeing properly performed? Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

1 Risks of Handling Hogs Raised in Extreme Confinement 10:46
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Send us a text This week Dr Chastain and Ginger will alert you to dangers in handling total confinement hogs, including: Damage to hearing Respiratory impairment Bite wounds Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text If you like pet rabbits, join Dr. Chastain and Ginger to hear about: Behaviors of ancestors of the modern domestic rabbit Daily grooming behaviors of pet rabbits Territorial and maternal aggression of pet rabbits Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

1 Prey and Predator Behavior in Domestic Animals 9:17
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Send us a text This week Dr. Chastain and Ginger delve into: Physical characteristics of prey animals and predator animals Hunting tactics of predator animals and defense techniques of prey animals Animal perceptions of humans as predators or as prey Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

1 Handling Methods Adverse to the Health and Safety of Cattle 13:13
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Send us a text In this episode, Dr. Chastain and Ginger will help you understand: Assessment of cattle welfare Injuries from poor handling facilities Handling methods adverse to the health and safety of cattle Link to show notes: BetterAnimalHandling.com
Send us a text Join Dr. Chastain and Ginger in reviewing cats' Clarity of vision: acuity Perception of motion Ability to see in darkness Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text In this episode Dr. Chastain and Ginger offer more tips on safer horseback riding, such as: How to check and maintain riding tack Safer riding attire Helmets Boots Shirts and jackets Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text Interested in horseback riding? Join Dr. Chastain and Ginger to learn some safety tips, such as: Partnership with the horse Cautious confidence in yourself Pairing with a horse that matches your riding skill and ability Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

1 When Chemical Restraint of Dogs or Cats is Warranted 13:07
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Send us a text Please join Dr. Chastain and Ginger to learn more about: Anxiety: detrimental to development or a learning facilitator? Safety and efficacy of anti-anxiety nutraceuticals and drugs Justifiable reasons for the use of chemical restraints Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text This week Dr. Chastain and Ginger explore: Approaches to catching sheep compared to goats Restraints to avoid with sheep and goats Proper use of crooks and neck straps or chains with sheep and with goats Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

1 Common Handling and Restraint of Companion Birds 10:58
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Send us a text Flock together with Dr. Chastain and Ginger to learn more about: Precautions needed prior to handling birds Handling training as part of socializing young birds Handling techniques for different sized birds Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

1 Use of Voice, Touch, and Body Language in Handling Animals 9:26
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Send us a text Dr. Chastain and Ginger would like you to join them to learn more about: Effective voice commands for handling animals Animal detection of body language Proper use of touch to control an animal's movements Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text In this episode Dr. Chastain and Ginger provide advice on: Desirable characteristics of a good barn cat Health care requirements of barn cats Daily care of barn cats Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text Please join Dr. Chastain and Ginger while they explain: The size of international wildlife trafficking criminal activity Collateral effects of illegal wildlife trafficking How to combat illegal wildlife trafficking Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text This week, Dr. Chastain and Ginger explain: Causes of barn fires Prevention of barn fires Evacuation of horses from a burning barn Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text Dr. Chastain and Ginger describe knives for horsemen, including: Need for an ever present knife when working with horses Qualities of a useful everyday carry knife Facilitating access to an everyday carry pocket knife Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text This week Dr. Chastain and Ginger investigates: Uses of dog crates Types of dog crates Proper sizing of a crate for a dog Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text Dr. Chastain and Ginger invite you to join their review of: Horse bit purpose Metals used in bits Types of bits Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

1 Diseases that can be Transmitted from Reptile Pets to Humans 8:59
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Send us a text In this episode, Dr. Chastain and Ginger tell about: Captive-bred reptile diseases transmitted to humans Reptile pets and children Prevention of reptile disease transmission Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text This week, Dr. Chastain and Ginger review: Proper construction of outdoor dog runs Essential aspects of dog houses Reasons against tethering dogs Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

1 Where Have Most of the Good Animal Handlers Gone? 15:35
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Send us a text Join Dr. Chastain and Ginger to explore the: Benefits of good animal handling Causes of good animal handling attrition Reliable sources of information on animal handling Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text Come along with Dr. Chastain and Ginger as they talk about packing with camelids, including: Advantages of packing with llamas Limitations of packing with alpacas and llamas Equipment for packing with llamas Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text Dr. Chastain and Ginger invite you to join them as they describe alpaca and llama: Manual restraint Catch pens, stocks, and halters and lead ropes Handling of their young (crias) Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text Join Dr. Chastain and Ginger as they assist in the understanding of camelids, including: Uses of camelids Differentiating alpacas and llamas Camelid behaviors Link to show notes: BetterAnimalHandling.com
Send us a text Join Dr. Chastain and Ginger to hear about animal hearing, including: Desired sound intensity when handling animals Sound frequency range of animals compared to humans Bidirectional hearing in animals Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text This week, Dr. Chastain and Ginger expand on their description of capture and release of horses, including: Capturing horses in stalls Removing a horse from a herd of horses Releasing horses safely Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text In this first of two parts episode Dr. Chastain and Ginger will tell you about: Teaching a horse to be caught Proper application and use of halters The use of advance and retreat to catch a loose horse Link to show notes: BetterAnimalHandling.com
Send us a text Join Dr. Chastain and Ginger this week to learn more about: Mesh wire fencing for dogs Invisible fences Tethering as an alternative to fencing Link to show notes: BetterAnimalHandling.com
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Better Animal Handling

Send us a text Dr. Chastain and Ginger cover the topics of: How different types of birds have different behaviors Basic bird handling techniques Link to show notes: BetterAnimalHandling.com
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