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410. Ross Benes, Marketing Analyst and Author

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Manage episode 469739982 series 3305566
Content provided by Lola Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lola Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of declining linear television subscriptions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

159 episodes

Artwork
iconShare
 
Manage episode 469739982 series 3305566
Content provided by Lola Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lola Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of declining linear television subscriptions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

159 episodes

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