002 - Col. Mike Lawhorn on the power of "Why"

Better PR Now with Mark Phillips

Col. Mike Lawhorn (Army public affairs) explains:

• The importance of asking “why?”
• How changing the words you use can have powerful results.
• Three key questions to guide your work.
• The importance of reading professionally.
• The importance of being a team player.
• How you can help the boss articulate the outcomes they are looking for.
• Why you should ask these 3 questions:
  1. What problem are we trying to solve?
  2. Why is this a problem we need to solve?
  3. What do you think it will look like when we solve this problem?

• The power of substituting the word ‘and’ instead of ‘but’ when disagreeing with somebody.

Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most experienced people in the field. Mark Phillips talks with top practitioners and cutting edge researchers to find best practices as we explore new ways to hone our communication skills. Learn the secrets to success, the tools they use, and lessons learned. If you want to be a more effective, more influential, and more successful professional communicator, join Better PR Now as we improve Public Relations, one conversation at a time.