What's REALLY Working on Social Media in 2025?

BETWEEN TWO PIXELS

What's REALLY Working on Social Media in 2025?
In this episode of the Between Two Pixels podcast, hosts Josh Peters and Katie Gillen delve into the evolving landscape of social media marketing. They discuss the importance of having an 'always on' organic strategy and the benefits of high-quality, consistent posting. The conversation touches on the chaotic state of social media, the potential TikTok ban, and why brands should diversify their social platforms to safeguard their audiences. Katie shares insights on how TikTok trends influence other platforms like Instagram and the rising role of AI in content creation and marketing. They also explore the balance between organic and paid content, the impact of visual and brand consistency, and the fine line between overproducing and maintaining authenticity. The episode wraps up with practical advice on content testing, analytics, and leveraging AI tools for efficiency in a dynamic social media landscape.
00:00 Introduction to Organic and Paid Social Media Strategies
00:39 Welcome to Between Two Pixels Podcast
01:35 Current State of Social Media
03:36 TikTok's Influence on Social Media Trends
05:44 Organic vs Paid Content: Finding the Balance
11:47 The Importance of Brand Voice in Social Media
16:29 Balancing Production Quality and Authenticity
19:29 The Role of Microphones in Content Creation
19:48 The Evolution of Content Standards
20:23 Testing and Analytics for Social Media
24:21 The Impact of AI on Social Media
31:22 Consistency and Authenticity in Branding
35:28 Final Thoughts and Future Trends
WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.
We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.
WHAT WE DO
We create story-driven content, campaigns, and strategy.
Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.
HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.
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