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198. Rethinking marketing and redesigning life
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What happens when you lose everything—your business, your home, your sense of direction? For Peter Murphy Lewis, aka, Strategic Pete, it was the start of something deeper: a reimagined life and business, built with intention.
Peter is a fractional CMO, documentary filmmaker, and former TV host who once led one of South America's top travel companies. In this conversation, we explore how he rebuilt from the ground up, choosing freedom, family, and sustainability over hustle culture.
We talk about the power of simplicity in marketing, why most campaigns fail to deliver ROI, and what business owners can do differently to create real results. Peter also shares how he's structured his business to support the life he wants to live—and the lessons he's carried with him from the trails, the road, and the stage.
Whether you're building a business, rethinking your marketing strategy, or simply seeking a more aligned way to live and work, this conversation is a grounding and energizing listen.
Show notes:
Learn more about Peter:
Book recommendation:
- The 5 Love Languages: The Secret to Love that Lasts, by Gary Chapman
- Traction: Get a Grip on Your Business, by Gino Wickman
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