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Content provided by Kwame Appiah & Scott Sutton, Kwame Appiah, and Scott Sutton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwame Appiah & Scott Sutton, Kwame Appiah, and Scott Sutton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Episode 42: Coco Mocoe - Cracking the Code of Influence
Manage episode 483996874 series 3568130
Content provided by Kwame Appiah & Scott Sutton, Kwame Appiah, and Scott Sutton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwame Appiah & Scott Sutton, Kwame Appiah, and Scott Sutton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Coco Mocoe is a content creator, marketing strategist, and podcast host known for her sharp insights into pop culture, digital trends, and the creator economy. Through her TikTok account, she’s built a following of over 1.1 million, delivering viral commentary on marketing, media, and the ever-evolving landscape of influence—making her a trusted voice among creators and brands alike.
In this episode, Coco reflects on her early career days at Famous Names and Buzzfeed, how to actually get a brand’s attention, and what it means to become a thought leader in a saturated space. Plus, she breaks down creator compensation myths (and shares exactly how she spent her first influencer check).
Follow Coco on Instagram and TikTok @cocomocoe
43 episodes
Share
Manage episode 483996874 series 3568130
Content provided by Kwame Appiah & Scott Sutton, Kwame Appiah, and Scott Sutton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwame Appiah & Scott Sutton, Kwame Appiah, and Scott Sutton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Coco Mocoe is a content creator, marketing strategist, and podcast host known for her sharp insights into pop culture, digital trends, and the creator economy. Through her TikTok account, she’s built a following of over 1.1 million, delivering viral commentary on marketing, media, and the ever-evolving landscape of influence—making her a trusted voice among creators and brands alike.
In this episode, Coco reflects on her early career days at Famous Names and Buzzfeed, how to actually get a brand’s attention, and what it means to become a thought leader in a saturated space. Plus, she breaks down creator compensation myths (and shares exactly how she spent her first influencer check).
Follow Coco on Instagram and TikTok @cocomocoe
43 episodes
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Similar to Beyond Influence
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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