Meta Threads: A Glimpse Into the Future (Straight from the Source)

Beyond Social

Threads might just be the “unfiltered” future social media has been waiting for…

In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler, unpack everything they learned from an exclusive in-person Meta event on the topic of Threads. From raw, behind-the-scenes content that outshines polished campaigns to Threads’ role in the decentralized Fediverse, this episode explores why brands and agencies should pay attention to Meta’s bold new direction.

Vitaly shares insights on Threads’ rapid growth, unique appeal, and why it’s not just another social network, but a platform built for connection, authenticity, and innovation. They also discuss how brands can leverage this unfiltered space to resonate with audiences and adapt to shifting trends.

Tune in to discover why Threads isn’t just about content, it’s about building real connections in a world tired of being marketed to.

Happy listening!

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Chapters

1. Introduction (00:00:00)

2. Meta's Event and Threads Overview (00:00:27)

3. Meta's Unique Work Environment (00:02:00)

4. Should Brands Be on Threads? (00:03:16)

5. Evolution of Social Media Platforms (00:04:15)

6. Raw vs. Produced Content (00:05:00)

7. Threads as a No-Filter Network (00:06:37)

8. Competition Among Social Networks (00:07:00)

9. Threads' Growth and Future (00:07:00)

10. Success Story: Simone Biles on Threads (00:09:00)

11. Technical Aspects of Threads and Fediverse (00:11:16)

12. Threads and Social Listening (00:14:00)

13. Networking at Meta's Event (00:18:30)

14. Impressions of Meta's Talent and Collaboration (00:19:48)

15. Closing Thoughts and Outro (00:20:52)