The Accidental LinkedIn Influencer: How Jack Pietras Built his Brand on LinkedIn
Manage episode 479922124 series 3570164
What if growing your personal brand on LinkedIn didn’t have to feel like a daunting marathon but instead like a strategic sprint?
In this inspiring episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler sit down with Jack Pietras, an organic social media marketing expert who skyrocketed his LinkedIn following from 0 to 7,700 in just six months — without any intention of going viral. Jack pulls back the curtain on the strategies that worked, like his $2 rule (leave your 2 cents on 100 posts a week), and why engagement, not perfection, is the ultimate key to building a community that lasts.
From hitting 70 million organic impressions on X (formerly Twitter) to landing unexpected brand deals, Jack’s story is a masterclass in the power of consistency, authenticity, and embracing unpolished content. Whether you’re a marketer, entrepreneur, or just someone looking to amplify your voice online, this episode will give you the practical tips and confidence to just hit "Post."
Could the secret to building a game-changing personal brand lie in doing less but connecting more? Tune in to find out.
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Chapters
1. Introduction and Welcome (00:00:00)
2. The Start of Jack’s LinkedIn Journey (00:01:00)
3. Viral Moments and Controversy (00:02:00)
4. The $2 Rule for Growth (00:05:00)
5. The Importance of Community Engagement (00:07:00)
6. Defining Virality on LinkedIn (00:10:00)
7. Followers vs. Engagement (00:12:00)
8. Boosting Posts: Shortcut or Misstep? (00:15:00)
9. The Power of Personal Branding (00:18:00)
10. Finding Your Niche (00:20:00)
11. Personal Branding as the New Resume (00:23:00)
12. Brand Deals and Unexpected Opportunities (00:25:00)
13. Is X (formerly Twitter) Dead? (00:28:00)
14. Cross-Platform Personal Branding Strategies (00:30:00)
15. Final Advice: Consistency and Authenticity (00:31:00)
16. Closing Remarks and Call-to-Action (00:33:00)
35 episodes