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Tracking Isn't Everything: Prioritize Brand - Mandy Thompson | 4
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In this episode of Beyond the Billboard, Charlie Riley from OneScreen.ai dives deep into brand marketing and the often-overlooked potential of out-of-home (OOH) advertising. Joined by Mandy Thompson, CEO of Digital Reach and the Nonprofit TechShop, they dissect marketers' common misconceptions about brand marketing, discuss the crucial role of awareness in the customer journey, and share real-world use cases that exemplify OOH's effectiveness.
Main Topics Discussed:
- The value of brand marketing
- Common misperceptions about out-of-home advertising
- Effective strategies for using OOH to target hard-to-reach audiences
- The integration of creativity and data in crafting successful marketing campaigns
Chapters
- 00:01:13 - Discussion on the misconceptions surrounding brand marketing
- 00:03:22 - Insights on targeting with out-of-home advertising
- 00:07:35 - Exploring creative execution in OOH campaigns
- 00:12:23 - Advice for incorporating OOH into marketing strategies
- 00:15:06 - Conclusion and where to find more information
Relevant Resources:
- Digital Reach: digitalreachos.com
- Nonprofit TechShop: nonprofittechshop.com
- OneScreen: onescreen.ai
Call to Action:
Did you enjoy today’s episode? Make sure to hit the subscribe button so you never miss an update! If you found this conversation insightful, share it with a fellow marketer who should be thinking bigger about out-of-home advertising. For more insights and tips, connect with us on LinkedIn!
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