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Why Brands Are Wrapping Delivery Cars And How You Can, Too - With James Heller From Wrapify | 6
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“Mobile ads with real-world measurement.” That’s the core of what James Heller created with Wrapify, the out-of-home platform that wraps rideshare and delivery vehicles in brand messaging — and makes it measurable.
In this episode of Beyond The Billboard, Greg Wise, Co-founder of OneScreen.ai, and Charlie Riley, OneScreen’s Head of Marketing, talk with James about turning everyday drivers into moving billboards, Wrapify’s evolution from an idea to a nationwide platform, and how it’s challenging traditional perceptions of OOH.
James shares how he went from running global digital marketing for a cloud division of a Fortune 50 company to cashing out his 401(k) to make the Wrapify vision real. He breaks down why Wrapify’s success isn’t just about the cars — it’s about attribution, media measurement, and the ability to retarget based on physical ad exposure. If you’ve ever wondered what happens when creative marketing meets hard data, this one’s for you.
👤 Guest Bio
James Heller is the CEO and Founder of Wrapify, the nation's leading rideshare and mobility advertising platform. He’s a digitally native marketer who previously led global digital marketing for a cloud division of a Fortune 50 company. With Wrapify, he built a way for brands to scale out-of-home across rideshare and gig delivery vehicles, paired with data visualization, attribution, and retargeting capabilities.
📌 What We Cover
- How Wrapify turns Uber, Lyft, DoorDash, and Instacart vehicles into mobile ad platforms
- Why brands use Wrapify not just for the cars but also for measurement and attribution
- The origins of Wrapify and why James left a Fortune 50 job to build it
- Challenges in traditional out-of-home: “great for top-of-funnel, hard to measure”
- The rise of the gig economy and the gap James saw in OOH advertising
- Using real-world exposure to trigger retargeting
🔗 Resources Mentioned
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