019 The Secret to Building an engaged Email List (and how to do it quickly)

Beyond The Clinic

Welcome back! This is part 2 of a 2 part mini series on email marketing sparked by a question I asked my Beyond The Clinic Business Community on Facebook (https://www.facebook.com/groups/beyondtheclinicbusiness) back in July.

Today, we’re diving into the essentials of building your email list—quickly and full of the right subscribers who cant wait to work with you.

Whether you're just starting out or looking to refine your strategy, this episode is packed with valuable insights to help you grow your list effectively.

Episode Summary

In this episode, Sarah gives practical strategies for attracting the right subscribers to your email list. People who actually want to be your clients or buy your thing.

It starts with having the right lead magnet thats strategically aligned to your paid offer. Sarah shares two of her own lead magnet mistakes so you can avoid them too. She also covers various methods for list building, including utilising your website, social media, collaborations, and paid advertising. Sarah wraps up with actionable tips to evaluate and improve your lead magnet, ensuring it attracts subscribers ready to engage with your content and services.

Key Takeaways

1. Strategic Lead Magnets: How to ensure your lead magnet is strategically aligned with your paid offerings, providing a valuable but not exhaustive introduction to your services.
2. Website Conversion Optimisation: Use opt-in forms strategically within blogs and across your website to capture leads effectively.
3. Social Media Integration: Leverage social media to promote your lead magnet, using engaging content that resonates with your audience's pain points and desires.
4. Collaborations: Join up with friends, colleagues and business besties to collaborate and benefit from sharing audiences.
5. Paid Ads: Consider using paid ads for faster list growth when your budget allows.

Thank you for tuning in! Don't miss next week's episode, where I'll share behind-the-scenes insights from a social media experiment revealing why many struggle to grow on platforms like Instagram and Facebook.

If you found this episode helpful, please leave a review.

And if you'd like my strategic support in helping you grow your business, let's chat. Your can book a discovery call here: https://www.sarahalmondbushell.com/

Episode 018 Struggling with Email Content? Here’s What to Write https://ww

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Chapters

1. Introduction & Series Overview (00:00:00)

2. The Importance of Growing Your Email List (00:03:17)

3. Understanding Lead Magnets (00:04:32)

4. Common Mistakes with Lead Magnets (00:06:26)

5. Successful Lead Magnet Stories (00:08:12)

6. Strategies for Building Your List (00:09:57)

7. Website Optimisation for Lead Capture (00:11:32)

8. Leveraging Social Media (00:13:02)

9. Collaborations and Networking (00:14:32)

10. Paid Advertising and Final Tips (00:15:57)