023 Stop winging it! And do this instead

Beyond The Clinic

Welcome Back to Beyond the Clinic!
Hi, I’m Sarah Almond Bushell, and welcome to episode 23 of Beyond the Clinic. Today, we’re tackling something that many of us might be guilty of—“winging it” when it comes to business strategy. This episode is titled Stop Winging It and Do This Instead because, let’s face it, running a successful business requires more than just waiting for clients to knock on your door. We’ll be diving into why a planned, strategic approach to sales and marketing is key for growing your business. Stick around for my top three tips on how you can plan ahead and stop leaving your success to chance!

Episode Summary
In this episode, I share the importance of planning in your business, whether it’s for campaigns, sales activities, or promotions. Based on a poll I ran in my Facebook group, I discovered that most professionals, like myself in the early days, tend to “wing it” without a solid business strategy. But if you want more clients and more revenue, you’ve got to do more than just rely on directories or sit back and wait for business to come to you.

We look at why you should identify key times in the year to focus on promotional campaigns, how to structure your sales activities, and what kind of content you should be producing to align with those key moments. I also share my personal experience of attending a business content planning event and the big lessons I learned from industry expert Janet Murray. Let’s get strategic!

Key Takeaways:

• Planning is Key: Success comes from being proactive. Don’t wait for clients to come to you—plan ahead and map out your sales activities.
• Identify Key Promotional Times: Focus your campaigns around times when your audience is most likely to need your service. Awareness days and holidays like Black Friday can be great opportunities for promotions.
• Diverse Sales Strategies: Don’t just sell the same thing in the same way year-round. You need different ways to sell the same service or product, and a clear strategy for promoting them.
• Engage and Convert Your Audience: Your content should guide your audience towards becoming clients by addressing their objections, giving them quick wins, and providing proof of your value.
• Set Deadlines for Decisions: Encourage your audience to act by giving them a deadline. Without it, they may never make a decision, which doesn’t serve them or your business.

I hope this episode helps you stop winging it and start thinking strategically about how you’re going to generate clients and income throughout the year. Thanks

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Chapters

1. Introduction to (00:00:00)

2. Poll Results: Winging It or Planning? (00:03:22)

3. The Importance of Business Planning (00:04:34)

4. Personal Experience: Learning from Janet Murray (00:05:52)

5. Step 1: Identifying Key Promotional Times (00:08:02)

6. Leveraging Awareness Days and Holidays (00:10:14)

7. Step 2: Deciding on Promotional Activities (00:11:47)

8. Step 3: Planning it All Out in Your Calendar (00:13:36)

9. Quarterly Business Planning for Success (00:15:24)

10. Wrapping Up and Action Steps (00:17:52)